The core focus of this event is maximising the value of CRM, marketing and product strategies. IIR has put together a full three-day programme which emphasis how market leading Service Providers are sharing customer data across different customer interfaces in order to benefit financially and improve the overall customer experience to reduce levels of churn.
Agillic has been invited to participate to share its knowledge and experiences of increasing loyalty and revenues within the prepaid market. It is difficult to build relationships with a prepaid subscriber as they are often unknown to the Service Provider. Utilising a Customer lifecycle Management strategy this challenge can be overcome by developing innovative, automated marketing programmes via multiple channels including SMS, email and the web that engage the prepaid subscriber to stimulate greater use and help prevent churn.
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