When devising customer centric strategies to retain customers and reduce churn an evaluation of your existing CRM and CEM systems is normally necessary. Are they able to adequately support your communication plans or is an evaluation of functionality required?
Mobile CRM and CEM will look at the current trends and future developments facing mobile operators to ensure Service Providers are obtaining the highest value from their investments. Particular attention will be paid to aligning CRM with business strategy and objectives and how to effectively utilise existing customer data to build winning retention strategies to attract and maintain profitable prepaid and postpaid customers.
IIR invited Agillic to share its knowledge on the challenges and opportunities of making the transition from a product centric to customer centric organisation. Taking examples from real life case studies Agillic will explain the importance of understanding the customer lifecycle to effectively manage customer expectations and how to engage customers in one-to-one dialogues to build long term customer value.
Click here for more information |
