In such an aggressive market, churn is a major issue for telecom providers and one that must be strategically addressed as it costs the industry tens of billions in lost revenues each year.
Traditional CRM approaches simply will not work in the evolving telecommunications environment. Customers are becoming much more sophisticated and knowledgeable about the companies that they choose to interact with. In a converging industry that now includes non-traditional telcos, there is more choice than ever for end users and much more competition for operators and service providers.
As there is so little interaction with the end user, telcos must be strategic in their approach to building and maintaining a meaningful relationship with their customer base. In essence, telcos must be careful not to just sell innovative products and services but a unique experience that end users become emotionally attached to.
This conference, produced by Marcus Evans aims to provide a platform for telecom operators and service providers to discuss the key strategies that will help reduce churn, increase retention and customer loyalty, and minimise costs associated with CRM activities. Innovative strategies will be discussed on how to interact and engage with customers.
Agillic is delivering a paper on "Optimising CEM through building individual communication channels with customers". Focusing on the importance of increasing message relevancy to engage customers and improve retention and ARPU. Drawing on real-life case studies from leading mobile operators where Customer Lifecycle Marketing strategies are already in place.
For more information on this event and registration details contact info@agillic.com
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