26-28 June 2007

Telecoms Loyalty and Churn

Fira Palace, Barcelona

This event provided participants with the opportunity to determine the real cost of loyalty programmes and how Service Providers are gathering deep customer insight to develop one-to-one relationships to secure customer loyalty.

Agillic was invited to deliver a customer case study focusing on how Sonofon implemented a customer lifecycle management strategy aimed at its high value post-paid customers. The presentation focuses on how Sonofon achieved a 50% churn reduction amongst this group and the cost effectiveness of a CLM for Postpaid On-Demand solution.

Contact us for a copy of the presentation

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