Agillic appoints Erik Stricker as Vice President of Marketing Solutions
London, 12 December 2007 - Agillic, specialists in customer lifecycle marketing solutions for communication service providers, today announced that Erik Stricker, former Marketing Director at Sunrise, Switzerland joined Agillic as Vice President of Marketing Solutions.
Erik will be responsible for driving the success of Agillic’s newly launched one-to-one digital marketing agency which is set to double in size as the telecommunication market places more emphasis on the customer experience to gain competitive advantage and increase revenues.
“Our newly formed agency is a direct result of the industry’s requirement to find innovative ways to connect with customers” says Mikko Hietanen, CEO, Agillic. “Our existing one-to-one marketing concepts are being successfully executed by a number of European operators who are reporting unprecedented levels of customer loyalty and retention. With Erik’s experience and understanding of the challenges and pressures facing CMO’s today he will be instrumental in the development and design of our next range of on-demand, one-to-one marketing programmes to bring even further value to our customers”.
Erik is a key appointment to the Agillic Agency as he brings 12 years of telecommunications experience working for TDC A/S, where he held senior roles within sales, marketing, product and IT. Since 2004, Eric led the mobile marketing team at Sunrise (TDC Switzerland AG). He is a creative marketer, who has sustained good results by successfully deploying new and innovative sales-marketing approaches.
“I am delighted to be joining the Agillic team” said Erik. “It is becoming increasingly important for operators to be at the forefront of marketing practices which allow them to be in close dialogues with customers, build strong relations, and create additional sales. Agillic is second to none in delivering proven marketing programmes that generate positive results from day one. Customer lifecycle marketing is the future of customer communications and I look forward to playing an active role in its long term development”.
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About Agillic
Specialists in customer lifecycle marketing, Agillic helps communication service providers improve individual customer experiences from acquisition through to maturity by creating and maintaining a valued subscriber/operator relationship leading to increased levels of customer retention and lower acquisition and retention costs.
Agillic is built on the philosophy that every customer event or customer interaction is a valuable source of information which can be transformed into insight and initiatives. This knowledge can be executed into intelligent marketing programmes by entering into dialogues that match behaviours in a consistent way across all the customer touch points. This makes a powerful difference to a customer’s perception of a brand as it creates high levels of satisfaction as subscribers receive relevant, informative communications based on their actual usage and behaviours in real time.
Marketing On-Demand
Marketing On-Demand provides Service Providers with a cost-effective way to quickly deploy a range of effective and innovative marketing programmes by eliminating initial start-up costs and reducing the dependency on IT. Hosted by Agillic, each solution contains a selection of proven marketing concepts based on best practices designed to meet specific business challenges:
• CLM for Postpaid
• CLM for Prepaid
• CLM for MVNO
Founded in Scandinavia in 1999, Agillic has delivered its unique choice of Customer Lifecycle Marketing solutions to a number of leading telecom operators including TeliaSonera, H3G, Telenor Sonofon and MVNO’s such as DixiTel, Gaymobile and Dot.
Agillic’s head office is in the heart of London with additional sales and implementation business resources across Europe including Madrid for Southern Europe and Zurich for German-speaking Europe. Product management and development is based in Denmark with Research and Development in Ukraine.
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