Agillic launches new version of its Customer Lifecycle Marketing Platform to the telecommunications market.

Agillic CLM Version 5 delivers lower retention and acquisition costs by providing marketing with greater flexibility to implement marketing programmes and fulfil individualised offers and incentives.

London, 19 June 2007 - Agillic, specialists in customer lifecycle marketing today announced the limited availability of its CLM Enterprise Platform 5. This latest version is designed to give marketing greater control and flexibility to cost effectively manage all customer communications and marketing programmes across traditional and digital communication channels.

Agillic CLM Version 5 provides marketing with the ability to automate marketing programmes to deliver individualised incentives and offers that are relevant to each user. Costs are kept low by utilising low-cost digital channels and using customer scoring to align the offers to the value of the customer dependent on where they are in the lifecycle from acquisition to winback. Aligning these channels and programmes with a sophisticated CLM shop eases marketing's ability to communicate products and services to increase cross and up sale opportunities.

"Agillic CLM continues to focus on the real challenges facing service providers today" says Hans Christian Hansen, Agilllic's Product Director, "Agillic CLM is the only customer lifecycle management system in the market that is designed specifically for the telecom operator. We understand the market's requirement to keep acquisition and retention costs low whilst at the same time being able to excel customer's expectations".

Service Providers already implementing a Customer Lifecycle Management strategy are benefiting from churn reduction rates of up to 40%.

Agillic's CLM Enterprise Platfrom 5 enhancements include:

Agillic Business Content Manager: The content management component of the Agillic suite supports all CLM-enabled customer interaction channels. It delivers consistent content to inbound channels (web and mobile portals, CSR interfaces, etc.) as well as outbound channels (email, SMS, etc.). The graphical user interface has been designed with the business user in mind, enabling marketing professionals to take control of their content without undue dependencies on IT. Content can be managed and changed dynamically across all CLM applications. This way Agillic Business Content Manager is built to accommodate the high demands of 1:1 CLM content management.

Agillic CLM Shop: A new component to the Agillic suite, the CLM Shop provides a quick and convenient way for customers to fulfil the intent-to-buy raised in within the CLM programmes. The CLM Shop uses standard e-commerce shop analogies that are familiar and reassuring to customers, and then goes beyond this by enabling individualisation, so that all offers made to the customer - personally and on their terms - can be retrieved instantly and consumed via the CLM Shop.

Web-based, the CLM Shop can be referenced from all CLM interaction channels, e.g. clicking on an offer description in an email will take a customer directly to the web shop for instant fulfillment of the intent-to-buy. The CLM Shop is constructed from a pluggable web-based architecture, enabling configuration of the customer experience in accordance with a Service Provider's own brand, values and design, e.g. payment methods and application flows that will feel just right for its customers.

"CLM Shop may appear to your customer as a just another web shop, and yet what lies behind it is profoundly different from any other shop" says Lars Damgaard, Product Manager for Agillic CLM Shop. "With CLM Shop you can make offers to your customer based on a genuine individualised assessment of her value to you as a customer. All this happens transparently to the user, with the CLM Shop tracking the offers in the background - and also tracking if the customer has already made use of the offer, thus preventing fraudulent and non-intended behaviour."

New, modular management portal. Managing the Agillic CLM Enterprise Platform 5 is enabled through a new modular administration portal consisting of separate modules for each manager application (CLM Manager, Business Content Manager, CLM Shop Manager). The user interface of each application has been redesigned for release 5 with ease of use and consistency in mind, enabling the user to quickly pass from, e.g., the Business Content Manager to CLM Manager and vice versa.

Improved import capabilities. Generic Data Import is a new GUI-based data import mechanism that is integrated in the CLM Manager. This enables business users to perform import of data sets into the CLM platform without the need to rely on IT staff to create technical scripts, etc. Agillic CLM flexibly adapts to the imported data set: During import, any data attributes in the imported file that do not exist in the CLM system are automatically created and populated. It is also possible to create non populated attributes directly in the CLM system via the integrated data manager. This feature is helpful if you want to start using an attribute to configure rules before the actual data is available for the CLM system.

Agillic on Demand. Agillic offers a choice of cost-effective, low-risk deployment options to enable Service Providers to benefit from a range of Customer Lifecycle Management solutions without the need to install and integrate the full platform into the existing IT environment.

About Agillic
Specialists in customer lifecycle marketing, Agillic help communication service providers improve individual customer experiences from acquisition through to maturity by creating and maintaining a valued subscriber/operator relationship.
Agillic is built on the philosophy that every customer event or customer interaction is a valuable source of information which can be transformed into insight and initiatives. This knowledge can be executed into intelligent marketing campaigns by entering into dialogues that match behaviours in a consistent way across all the customer touch points. This makes a powerful difference to a customer's perception of a brand as it creates high levels of satisfaction as subscribers receive relevant, informative communications based on their actual usage patterns and profiles.
Founded in Scandinavia in 1999, Agillic has delivered its unique CLM suite of products to a number of leading telecom operators including Teliasonera, Telia, Telenor (Sonofon) and H3G. As a result of continued demand for its solutions Agillic has recently opened a new head office in the heart of London with additional business development resources in Spain and Switzerland. Its product management and development continues in Denmark with R&D investment in Poland and Ukraine.

Contacts
Agillic
Sally-Ann Vincent
Marketing Communications Manager
sally-ann.vincent@agillic.com
+ 44 (0) 7894 424117