Agillic Releases Customer Lifecycle Marketing For Postpaid Solution to the Mobile Market

Customer Lifecycle Marketing (CLM) for Postpaid creates loyalty amongst high value postpaid subscribers and reduces retention costs with an on-demand deployment model

London, 26 July 2007 – Agillic, specialists in customer lifecycle marketing today announced the availability of its CLM for Postpaid Solution.    Designed to provide Service Providers with a competitive edge, the solution provides a cost-effective way to interact with customers, on an individualised basis in real time.     Already in production today, CLM for Postpaid is achieving unprecedented retention rates of between 40-50% by providing an exceptional customer experience.

Mikko Hietenan, CEO of Agillic said “CLM for Postpaid solves a critical challenge for operators – how to build one-to-one, responsive dialogues that encourages trust and loyalty without the need to invest in additional IT systems and lengthy integration processes.  CLM for Postpaid is a hosted solution which requires no integration to underlying systems.   Marketing departments can choose to implement ready-to-go CLM programmes that meet the business challenges of acquisition, loyalty and retention.   Within a matter of weeks post-paid customers will start to experience a significant difference in the way they are able to interact with their Service Provider.”

It is widely accepted that it is far more cost effective to retain an existing customer than to source a new one.   With mobile markets reaching saturation point in most European countries, attracting new customers is costly.  There is far more emphasis being placed on securing the loyalty of the lucrative post-paid customer.   These customers are likely to be less sensitive to the price of the phone plan – what is driving these customers away is poor service and a lack of understanding of their requirements.

Agillic’s CLM for Postpaid addresses this challenge by offering multi-channel, customer driven marketing programmes.  It successfully engages customers in interactive, individualised dialogues that accurately reflect an understanding of each customer’s past history, usage and position in the lifecycle.   The solution identifies key ‘trigger’ points to ensure dialogues are entered into when relevant and especially when the propensity to churn is at its highest.   Each customer is treated differently which creates a “VIP” perception.   When this level of attention can be achieved customers are less likely to churn, more likely to increase spend and very likely to recommend the same service to others.

Key Benefits of Agillic’s CLM for Postpaid Solution

• Fully managed hosted solution - removes the challenge of technology integration
• Simple integration points for low intrusion to existing systems
• Designed specifically for the postpaid market with ready-to-go, proven CLM  programmes to accelerate time to market
• Automates and manages responsive, real time customer interactions – every customer receives individualised communications, incentives and offers
• Multiple touch point consistency – dialogues can start, stop and resume across any of the customer’s chosen media
• Keeps costs low by aligning inexpensive digital channels to increase communication frequency

Agillic’s CLM for Postpaid solution is based on best practices that have been developed from working within the very competitive and forward looking Nordic telecommunications market.  

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About Agillic
Specialists in customer lifecycle marketeing, Agillic helps communication service providers improve individual customer experiences from acquisition through to maturity by creating and maintaining a valued subscriber/operator relationship leading to increased levels of customer retention and lower acquisition and retention costs.
 
Agillic is built on the philosophy that every customer event or customer interaction is a valuable source of information which can be transformed into insight and initiatives.  This knowledge can be executed into intelligent marketing programmes by entering into dialogues that match behaviours in a consistent way across all the customer touch points. This makes a powerful difference to a customer’s perception of a brand as it creates high levels of satisfaction as subscribers receive relevant, informative communications based on their actual usage and behaviours in real time.

Agillic On-Demand
Agillic On-Demand provides Service Providers with a cost-effective way to quickly deliver effective and innovative marketing programmes across low-cost digital channels by eliminating initial start-up costs and reducing the IT budget.   Hosted by Agillic, its choice of solutions contain proven, pre-defined customer lifecycle management programmes based on best practices designed to meet specific business challenges.

Founded in Scandinavia in 1999, Agillic has delivered its unique choice of Customer Lifecycle Management solutions to a number of leading telecom operators including TeliaSonera, H3G, Telenor Sonofon and MVNO’s such as DixiTel, Gaymobile and Dot. 

Agillic’s head office is in the heart of London with additional sales and implementation business resources across Europe including Madrid for Southern Europe and Zurich for German-speaking Europe.  Product management and development is based in Denmark with Research and Development in Poland and Ukraine.