Agillic significantly reduces the time required to test interactive marketing campaigns

With the latest Agillic release, marketers can test interactive, multi-channel campaigns faster and easier than ever before.   Understanding what elements of a campaign are working prior to going live gives marketing the opportunity to make early adjustments to increase campaign success.

Testing is an important part of any marketing campaign.  A simple tweak in your business rules, behaviour triggers, message content, frequency or media choice could be the difference between mediocre or outstanding results.

“Time constraints often lead marketing to rush campaigns out of the door”, explains Thomas Hansen, Agillic Product Marketing Manager, “As a result, we have significantly reduced the time taken to create test profiles from several hours to split seconds. Combined with a new user-friendly interface we have made it is easy and fast for users to track and investigate all the associated campaign flows.  Giving marketing the confidence to press the go-live button knowing their campaigns are ready-to-go”.

This latest release also ensures all new campaign content is automatically validated ensuring marketing is alerted of any possible publishing errors.   Well-tested campaigns are a vital part of the campaign management process and these latest enhancements from Agillic’s development team show our commitment in supplying marketing with the flexibility and control to improve the effectiveness of marketing campaigns.