Marketing on Demand services set to grow significantly as marketers look for new, effective ways to interact with customers

30 September 2008, Copenhagen, Agillic, a specialist in Interactive Integrated Marketing services (IIM), today released, research undertaken by Qualitative Change exploring the growth of marketing-on-demand applications and the benefits of using a ‘pay-as-you-go’ marketing model.

Marketing-on-Demand is the ability to pull down a range of internet-mediated marketing services from a host server as and when needed.  This type of business model is gaining in popularity as marketers look for effective ways to personalise interactions with customers across a mix of digital and traditional channels whilst controlling costs and increasing real-time access to data.
 
Independent research analyst Marion Howard-Healy comments, “The complexity involved in managing multi-channel campaigns and the speed at which marketing offers are put up and down, makes Marketing-on-Demand an attractive business proposition for all sizes of companies.  The findings clearly show that a software-as-a-service (SaaS) deployment model fits well with marketing as it removes the hassle factor and allows marketers to buy only the functionality they require”.

The development of web2.0 and communication tools such as blogs, wikis, group messaging and other social networking software are changing media habits. Consumers are getting used to fast, relevant and convenient communications forcing marketers to find new ways to develop interactive marketing campaigns that match these demands.

By using a hosted SaaS solution for marketing purposes, companies benefit from executing highly personalised, multi-channel marketing programmes.   Customer insight data is used to maximum effect ensuring all communications, offers, products and services are tailored to the needs of the individual customer, through the media of their choice at any given time.

Carsten Hyldahl, CEO Agillic, explains, “The growth in digital media, the increase in marketing complexity and the trend towards interactive marketing creates a genuine need for Marketing-on-Demand services.  Its simple delivery mechanism provides strong support to any marketing department or agency as they strive to increase response rates and keep pace with changing consumer behaviours.”

To read the full research findings, request a copy of the White Paper  “Improving cost efficiencies and campaign results with Marketing-on-Demand” contact info@agillic.com.