Meeting demand, Agillic builds new UK team

  
Responding to an increasing demand from UK-based brands and agencies, Agillic is strengthening its operations in UK by making a considerable effort to continue its growth. New forces will contribute to ensure the best service for its UK clients and partners. The reopening of the Agillic UK office is led by former behavioral targeting technology head, Turlough Martin. He joins Agillic from Wunderloop and becomes managing director with responsibility for building the UK team.
   
Turlough Martin says, “Digital marketers in the UK are becoming increasingly sophisticated in their campaigns, integrating behavioral targeting and email with mobile marketing, call centre interaction and point of sale activity. I have joined Agillic because I can see the massive potential for the platform in the UK. It’s no longer good enough to talk to customers in silos. Conversations must be immediate and interactive across multiple platforms.”
     
Heading up a team of extremely skilled people, Turlough Martin will be looking to grow Agillic’s UK-based business alongside new hires Richard Barker and Josephine Groom. Richard Barker joins Agillic as Sales Director after having spearheaded leading marketing service provider, Axciom, in its efforts to develop a multichannel marketing practice. Josephine Groom joins as Client Services Director after years in digital marketing, lastly with digital agency, bd-ntwk.
   
Carsten Hyldahl, founder and CEO of Agillic, says: “Marketers are looking for partners and products that can enable joined-up conversations with their customers across multiple touch points - in real time, both on and offline, and throughout the customer lifecycle. Online marketers are getting more sophisticated in their campaigns, tying in behavioral targeting as well as new channels such as mobile marketing. Traditional agencies are being pushed to leverage digital channels in the offline campaigns they make. These trends work strongly in our favor as this is the exact proposition we bring to companies and their agencies. We have grown substantially over the past nine months and now is the time for us to maximise the opportunity in the UK.”
   
He adds: “Designing a team that combines knowledge of sophisticated marketing software, a data-driven multichannel approach and deep insight into the nature and needs of digital agencies is bound to propel Agillic, and our unique business model of working closely with agencies, forward in the UK marketplace.”
     
For more information about Agillic UK, please contact Turlough Martin on +44 (0)7771 785 757 or turlough.martin@agillic.com