Powered by Agillic: SEAS-NVE and Magnetix famed internationally for Customer Excellence

Danish utilities company, SEAS-NVE, and its agency, Magnetix, were awarded the Customer Excellence Award at the “Metering, Billing/CRM Europe 2009” in Barcelona earlier this month. The award was presented following more than six months of continuous success implementing the multichannel consumer dialogue program “Målerjagten” (The Meter Hunt”).
 
In times of intense climate debate, socially aware utilities companies are at the forefront of helping consumers reduce their CO2 emission. SEAS-NVE being such a company they launched Målerjagten earlier this year to guide consumers to reduce their electricity consumption and thereby their carbon footprint.
 
The campaign recruited consumers using print advertising as well as direct marketing, urging consumers to sign up for the program via mobile or online. Based on in-depth profiling online, the consumer receives ongoing and highly personalised advice on actively reducing electricity consumption. Further, consumers are made ever more aware of their electricity habits as they report their monthly consumption using SMS as well as weekly emails containing reminders and tips.
  
Combining increased awareness with substantial and relevant advice has helped shift consumers’ behavior dramatically. Within the first four months the average consumer enrolled in the program has reduced his consumption by a whopping 17.4%!
  
Christina Rind Helsbro, partner and director of Magnetix explains: “Målerjagten applies web, email, and SMS,allowing us to continuously communicate in a targeted and relevant manner on digital and automated channels. Experience shows that the increased awareness itself induces 10 percent cost reduction for many, but the strategy has additionally been to turn the attention of the consumers to the electricity meter rather than the slightly abstract concept of electricity consumption”.
  
Agillic congratulates Magnetix and SEAS-NVE for the customer excellence award and the profound success of Målerjagten and we are proud to see more outstanding business results powered by Agillic.
  
For further information about Agillic’s contribution to Målerjagten and other Agillic solutions, please contact Peter Vilsholm Schlegel, on +45 31 14 24 94.
  
See the SEAS-NVE Meter Hunt campaign here