Powered by Agillic: Wunderman Cph and Danish Railways earn ECHO nomination

 
The ECHO Awards – being presented at the annual world conference hosted by the US Direct Marketing Association in San Diego in October– is the world’s most prestigious award show within direct marketing. The ECHO Awards honors the best campaigns globally and are presented to agencies that have the power to change business. Each winner has the perfect combination of visionary strategy, compelling creative and breakthrough results.  In the past couple of years, the trend at this competition has been to award campaigns that

• integrate communication across channels
• utilize multiple digital channels
• has a high creative level

All of which Agillic help agencies and their clients achieve. 

828 campaigns from around the world have been chosen to compete for the prestigious awards and Wunderman, Danish Railways and their S-more campaign are amongst these. Chairman of the European judges committee, Finn Overgaard, points to the ability to increase the revenue for their customers as a reason for Wunderman earning the nomination: “The ECHO awards are only given to those that earn money to the customers and thereby the agency itself”, he says.

Given its outstanding results, the S-more campaign stands a solid chance for earning more glory in San Diego in October. Danish Railways and Wunderman managed to achieve their campaign objectives only four weeks after launching the campaign. Overall, campaign targets for number of consumer engagements were exceeded by more than 400%.

During the course of the program, nearly 11% of consumers have converted from low-frequency travelers into high-frequency travelers, yielding extraordinary Return on Investment for Danish Railways.  

At Agillic we congratulate Wunderman and Danish Railways for this prestigious nomination and the successful S-more campaign and are proud to see outstanding business results powered by Agillic. 

For further information about Agillic solutions, please contact Henrik Bruun Rasmussen, Partner Account Director, at +45 40 85 03 95     

The complete article (in Danish) and the full list of Danish nominees can be seen here
More information about the ECHO Awards can be found here
See the DSB S-more campaign here