Agillic opens new office in Zurich, Switzerland to meet growing demand for dynamic, 1-to-1 marketing services

October 13th 2008, Denmark, Agillic, a specialist in Interactive Integrated Marketing services (IIM), today announced the official opening of its Zurich office as it expands its core telecom business to additional market sectors, including retail, travel, transportation and publishing.

“Switzerland is a key strategic market for Agillic” explains Peter Schlegel, Director of Strategy and Business Development, “especially at a time when many markets across Europe are predicting slower growth opportunities.  Companies need to react by placing more emphasis on customer experience, retention and loyalty”.Recent industry research by 1to1 Media, the publishing arm of Peppers & Rogers has predicted the 1-to-1 concept is growing in importance and companies that plan the groundwork now will have ‘early moving advantage'. 

“We are seeing a rapid growth in the number of companies looking at effective and non-intrusive ways to introduce personalised, multi media marketing campaigns” explains Erik Stricker, Chief Commerical Officer. “Companies of all sizes are increasing their adoption of on-demand software in order to lower operating costs and gain the benefit of fast access to advanced functionality to engage customers in relevant and timely digital dialogues.”

Agillic has performed well in the very competitive Nordic region and together with its marketing agency partners is confident it can repeat this success in other markets. 

The opening of Agillic’s Swiss office has been accompanied by a 10% increase in its sales with key appointments across the business bringing further sales and cross-vertical experience from digital marketing agencies, loyalty and mobile marketing specialists.   

“I see a trend in the Swiss market for integrated multichannel dialogue marketing campaigns combining mobile and online. Today cross media campaigns are focusing on brand contacts, address and opt-in generation instead going into a direct and interactive dialogue with the customer. There is a huge dialog-potential which we address with our marketing on demand service” explains Tobias Wirth, Partner Account Director responsible for Switzerland.
These additional engagements demonstrate Agillic’s strong investment in 1-to-1, campaign management and its commitment to meet the growing demand for easy-to-use, on demand marketing services.