Telia Denmark deploys Agillic’s Customer Lifecycle Marketing (CLM) for Postpaid Solution

Over 27000 customers participate in customer loyalty programme within first few weeks of launch 

London, 13th November 2007 - Agillic, specialists in customer lifecycle marketing, today announced that Telia, the third largest telecom operator in Denmark  has successfully deployed Agillic’s CLM for Postpaid Solution.  Based on an on-demand business model,  the solution is designed to drive down churn levels and retention costs amongst Telia’s post-paid subscribers. 

Operating in one of the most competitive market’s in the world, Telia’s goal to create growth and maintain profitability is challenging.  Already offering one of the market’s most exciting and  innovative range of products and services Telia attracts new customers every day but has been suffering from unacceptable levels of churn.
 
“We were looking for a solution that could give us the flexibility to interact with over 600,000 of our post-paid customers.   We were successfully attracting new customers but wanted to connect with our existing customers more effectively.”  said Mads Neble, Marketing Manager, Consumer Market, Telia DK.   “We wanted the capability to reward our customers for their loyalty and understand how we could better communicate and meet individual and changing expectations to create valued and long term relationships.”

Creating a Dynamic Individualised Experience

With Agillic’s CLM for Postpaid Solution, each subscriber is treated individually according to personal circumstances.    It automatically matches content to customer driven trigger points that accurately reflect an understanding of each customer’s usage, lifecycle position and past history.   The benefit of this proactive approach to customer communications is that it effectively creates human-like relationships that grow in strength over time creating unprecedented levels of loyalty.

Telia’s ‘EliteMobilist’ Loyalty Programme

Telia has recently launched an exciting above and below-the-line campaign to engage its postpaid customers to participate in the “EliteMobilist” loyalty programme including TV adverts, banner ads and  direct mail invitations.   Customers register via Telia’s web portal where a truly individualised experience begins to develop.    The portal is packed with tailored information on products and services, educational tips, competitions, incentives, special offers and interactive surveys.  The content is designed to remain fresh and addictive to prompt return visits creating  immense customer value. 

   
 “Agillic’s CLM for Postpaid solution has provided us with a new way to communicate with our customers.  Having the ability to interact with all our high value customers on a one-to-one basis, from a completely hosted solution has reduced our risk and cost of ownership.  It has successfully given marketing full control of all in and out bound customer interactions enabling marketing progammes to be easily deployed and maintained with little IT integration and support.” said Mads Neble, Marketing Manager, Consumer Market.

“We are delighted to welcome Telia as an Agillic customer which further strengthens our presence in the Nordic market” said Agillic CEO, Mikko Hietanen.  “Telia is known to be an innovative and forward-looking operator, and having been selected by Telia, it clearly demonstrates our ability to make a significant impact on the customer experience thereby reducing churn, increasing loyalty and lowering retention costs.”

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About Agillic
Specialists in customer lifecycle marketing, Agillic helps communication service providers improve individual customer experiences from acquisition through to maturity by creating and maintaining a valued subscriber/operator relationship leading to increased levels of customer retention and lower acquisition and retention costs.
 
Agillic is built on the philosophy that every customer event or customer interaction is a valuable source of information which can be transformed into insight and initiatives.  This knowledge can be executed into intelligent marketing programmes by entering into dialogues that match behaviours in a consistent way across all the customer touch points. This makes a powerful difference to a customer’s perception of a brand as it creates high levels of satisfaction as subscribers receive relevant, informative communications based on their actual usage and behaviours in real time.

Agillic On-Demand
Agillic On-Demand provides Service Providers with a cost-effective way to quickly deliver effective and innovative marketing programmes across low-cost digital channels by eliminating initial start-up costs and reducing the IT budget.   Hosted by Agillic, each  solution is pre-designed containing proven customer lifecycle management concepts  based on best practices designed to meet specific business challenges:

• CLM for Postpaid
• CLM for Prepaid
• CLM for MVNOs

Founded in Scandinavia in 1999, Agillic has delivered its unique choice of Customer Lifecycle Management solutions to a number of leading telecom operators including TeliaSonera, H3G, Telenor Sonofon and MVNO’s such as DixiTel, Gaymobile and Dot. 

Agillic’s head office is in the heart of London with additional sales and implementation business resources across Europe including Madrid for Southern Europe and Zurich for German-speaking Europe.  Product management and development is based in Denmark with Research and Development in Poland and Ukraine. 

About TeliaSonera
TeliaSonera is the leading telecommunications company in the Nordic and Baltic region, with strong positions within mobile communications in Eurasia, Turkey and Russia. At the end of 2006, TeliaSonera launched mobileservices in Spain.  We provide reliable, innovative and easy-to-use services for transferring and packaging voice, images, data, information, transactions and entertainment. In 2006, TeliaSonera’s net sales amounted to SEK 91 billion, and at the end of March 2007 the total number of customers exceeded 100 million in 15 countries. The TeliaSonera share is listed on the Stockholm Stock Exchange and the Helsinki Stock Exchange, and the company is included in the Dow Jones Sustainability Index.   Simplicity and service are important tools for us in creating profitable growth and value for our customers and shareholders. Read more at www.teliasonera.com.

Contacts
Agillic
Sally-Ann Vincent
Marketing Communications Manager
sally-ann.vincent@agillic.com
+ 44 7290 2727

Telia, Part of TeliaSonera Group
Anders Monrad Rendtorff
Director, Communications
anmore@telia.dk
Mobile +45 28275182,