Agillic and 727 Online to deliver highly personalised, interactive marketing programmes

25 July 2008 – Agillic, a specialist in Interactive Integrated Marketing solutions (IIM), today announced the signing of a key partnership deal with 727 Online, a leading Danish digital agency.

To improve campaign performance companies are gradually moving away from traditional mass media towards more efficient, interactive 1to1 communication strategies.   Already in use by many Nordic companies, Agillic’s IIM solution enables marketers to develop and deliver consistent, personalised marketing and loyalty programmes based on customer preferences and behaviour. 

This newly formed partnership gives 727 direct access to Agillic’s IIM platform, via a web interface allowing instant access to an easy-to-use campaign management tool.  This additional capability will allow their marketing personnel to manage and control the full campaign process from idea conception to the actual execution of highly personalised and relevant marketing campaigns.  

Working together creates a synergy for both parties; 727 Online will gain a unique competitive edge by offering their clients an end-to-end integrated marketing service and Agillic will benefit from the opportunity to increase its traction in other vertical markets, outside of its core telecom business.

“Partnering with leading digital and loyalty agencies is an essential element in our international growth plan, said Carsten Hyldahl, CEO Agillic.   “We are pleased to welcome 727 Online to our partner programme and we are confident that together we can significantly improve the success and responsiveness of 1to1 digital marketing programmes”.