Customer: TDC
Overview of Loyalty Campaign
TDC wants to be known for offering the best products and services and for always striving to understand customer requirements - to treat every customer as if they were the only one. To realise this ambition, TDC wanted to create a programme aimed at its most highly valuable triple play customers that would:
- Strengthen loyalty and reduce increasing risk of churn
- Educate its customers about new products and services
- Generate and increase customer response levels by using all available communications channels
- Reduce number of calls made to customer service by encouraging higher usage of lower cost digital channels
- Maintain 1-to-1 dialogue throughout the customer’s lifecycle to help create specific and meaningful promotions to clients and to measure responses
Project Details
TDC implemented a "Guide to More Value" loyalty programme using Agillic’s Interactive Integrated Marketing solution to:
- Effectively integrate customer insight data with an individual web home page to reflect current and historical personal behaviours
- Implement specific CLM programmes with incentives to generate and increase customer response levels
- Personalise communications and offer product educational guides relating to customer’s existing products
Results
61% of TDC’s most valued triple play customers registered for the programme
- Product awareness and knowledge increased substantially
- Reduction in number of calls to customer service
- Customer churn fell by 60%.
- Cross and upsell opportunities increased
To read more about TDC's loyalty programme, contact Agillic today!


