The Danish Railways have over the past two years developed an enormously successful customer engagement program with its loyalty program, ‘DSB S-more’, as the conceptual and technological hub. Leveraging Agillic as the enabling platform, DSB have managed to achieve not only outstanding marketing results such as several million incremental train journeys and the highest ever image ratings of the railways. They have also leveraged technology to become a superiorly agile marketing organization, commanding respect and admiration from widely acclaimed marketing industry experts at Forrester Research.

Niklas Marschall, Vice President of Sales and Marketing at DSB will be sharing his experiences at Forrester’s Marketing and Strategy Forum on November 18 and 19 in London, United Kingdom.

To read more about The Marketing and Strategy Forum, click here

To learn more about how you can leverage Agillic as the core of your marketing strategy to achieve the same results as Danish Railways, contact Peter Vilsholm Therkildsen Schlegel on +45 31142494

McCain Foods has re-engaged specialist digital and eCRM agency, Underwired Amaze, to create a new eCRM hub and strategy, and extend its CRM activity across multiple channels using the Agillic platform.

Underwired Amaze will design and build the consumer website, which will target mums with busy lifestyles and feature new recipes, games, surveys, coupons and video content. Surveys and a feedback forum will facilitate an increased dialogue with customers, increasing brand engagement via the site. On-pack promotions, coupons, brand partnerships and other activation channels, including Facebook and Twitter, will be integrated with advertising to drive traffic to the hub, promoting the McCain product range and acquiring visitor data.

Underwired Amaze will use Agillic, the European market leader in multi-channel marketing software, to capture, manage and optimise the data collected on the site, and to execute customer communications, integrating personalised emails, SMS and the onsite experience.  

Commenting on the customer loyalty programme, Nicola Ech-Channa, Communications Manager at McCain Foods, explained, “This focus on our customers will allow us to get to know them even better and have an informed, personalised dialogue with them over the long-term. Underwired Amaze has already executed a hugely successful eCRM programme for us; we are now taking it to the next level using Agillic to integrate all activity from the point when a customer collects a coupon to targeted and triggered email and SMS communications.”

Emma Nicol, Head of Client Services at digital agency Underwired Amaze, added, “We manage significant eCRM activity for McCain including strategy, creative, data and email delivery supplier management and evaluation. We recommended a new hub to support personalised, segmented content and selected Agillic as the platform to pull all the communications together into one platform. This way we can control things more closely, track reaction and deliver tailored responses to each customer.”

Turlough Martin, Managing Director of Agillic UK, commented, “McCain is one of the first FMCG brands to truly embrace CRM. This forward-thinking brand is moving its customer relationships to the next level focusing on participation and reward. The hub created by Underwired Amaze will offer an appealing experience, facilitating brand engagement and consideration which will ultimately drive more sales for McCain.”

The activity follows an investment by McCain of over £5 million as principal partner of UK Athletics. McCain‘s other marketing agencies include Beattie McGuinness Bungay and PHD.

About McCain
McCain’s product range includes McCain Oven Chips, McCain Home Fries, McCain Lightly Spiced Wedges and McCain Smiles.  McCain has also recently launched McCain Sweet Potato and McCain Footballs.

About Underwired Amaze
Underwired Amaze is the UK's leading eCRM (Electronic Customer Relationship Marketing) agency, delivering world-class eCRM programmes using email, mobile and social media, online campaigns and websites.

Underwired Amaze generates exceptional commercial returns on investment (ROI) for heavyweight brands including McCain Foods, News International, Laithwaites Wine, The Economist and AAR. Its eCRM campaign for the world's largest fantasy football league, The Sun's Dream Team, increased year-on-year revenue by 93%.

Established in 1996, the agency is headed up by Felix Velarde, Managing Director, and Jason Holland, Creative Director – a business partnership in its fifteenth year.

Felix Velarde is one of the digital industry’s pioneers, having set up one of the UK’s first digital agencies (in 1994), and is a leading authority on eCRM. He is a DMA (Direct Marketing Association) Awards judge and teaches the eCRM course for the IDM (Institute of Direct Marketing).

Velarde is a Fellow of the RSA and the IDM and has won BIMA, Marketing and DMA Awards. He was recently listed in Cream’s Top 100 Innovators.

Jason Holland has won a huge variety of major design, advertising and interactive awards, including three appearances in the D&AD Annual, EPICA, World Media Festival and IPPA Golds, and a Cannes Cyber Lion for his personal website.

Underwired Amaze is part of Amaze plc.

For more information, case studies and screen grabs, please visit www.underwired.com and www.ecrm.co.uk

To view Felix Velarde’s blog, please visit http://felixvelarde.blogspot.com/

About Agillic
Agillic is the European market leader in multi-channel marketing software.  Our technology enables agencies and marketing services providers to execute triggered, personalised marketing campaigns across multiple communications channels, optimising conversion, retention and ROI.  Cloud-based and delivered as software as a service, Agillic works with clients to ensure maximum effectiveness for their marketing campaigns.
 
Headquartered in Denmark, with offices in the UK and Ukraine, Agillic’s customers include agency networks Ogilvy, Wunderman and DDB, and brands including Toyota, Danish Railways and Telenor.

For further information, please contact:
Turlough Martin, Managing Director UK, tel: +44 (0)7771 785 757

The shortlist for the Danish Direct Marketing Awards 2010 have been released. At Agillic we are proud to see that in the digital, integrated and relationship marketing categories, Agillic powers nearly a third of the shortlisted campaigns.

The most prestigious of the categories, ‘Integrated Business-to-Consumer’ and ‘Creating Relationships’ have 18 campaigns on the shortlist and Agillic powers five of these: 
     

• Telia Denmark and OgilvyOne Copenhagen for ‘Telia Flex CLC Cross Sale’
• SEAS-NVE and Magnetix for ‘The Meter Hunt’
• Sportigan and Recommended for ‘Sportigan Online Running Coach’
• Telia Denmark and OgilvyOne Copenhagen for ‘Telia Customer Lifecycle Program’
• Toyota and DialoguePeople/Mediabroker for ‘Toyota for Everyone’

   
We would like to congratulate all the nominees and wish them the best of luck. And we do reserve the right to be just a little proud ourselves to be working with such skilled marketers.

For more information on Agillic, the shortlisted campaigns and how Agillic can help you achieve superior marketing results, please contact Peter Vilsholm Schlegel on +45 31142494

2010 has been kicked off with a number of new wins for the Agillic team. New partners have been added to the roster and blue chip clients are now powering their innovative campaigns using Agillic

 





Campaign’s “2007 Direct Agency of The Year” KitCatt Nohr Alexander Shaw , are also new to Agillic’s list of agency partners. Boosting Christmas sales for one of UK’s large retailers, Kitcatt Nohr continue to deliver impressive results – now powered by Agillic.

The highly innovative GroupM agency, Mediabroker, and certified Agillic Implementation Partner, Zornig, have launched a successful lead generation concept for Danish insurance company Alm. Brand. The concept engages consumers by educating them on the complex topic of insurance in an entertaining and personalized manner – driving home more new clients for Alm. Brand.

The efficient combination of Mediabroker and Zornig recently secured another key win. Over the next 12 months, the world’s largest security company, G4S, will see sales driven by a new Agillic-powered cross-channel lead generation concept.

Agillic was nominated for Econsultancy’s prestigious Innovation Awards 2009. In the ‘Innovation in Multichannel Marketing’, Agillic alongside close clients Toyota and Danish Railways and strategic partners PeopleGroup and Wunderman, earned nominations in this strongly contested category.

Danish Railways’ S-more campaign genuinely impressed the international panel of judges and was ‘Highly Commended’ by the jury. Judge and Research Director at Econsultancy, Linus Gregoriadis, finds the multichannel marketing an indicator of what is tome come in 2010:

“We expect our 2010 research on Multichannel Marketing to be a key piece for the digital marketing industry because multichannel is one of the most important macro trends. And Agillic is a key player to watch.”

Read more about tue winners, about Econsultancy and the Innovation Awards here

For more information about S-more in particular or Agillic in general, please contact Director Peter Vilsholm Schlegel on +45 31142494 or email him on peter.schlegel@agillic.com