Direct Marketing

Target customers more effectively with personalised, relevant direct mail

Direct mail is a key discipline. But its familiarity can mean a lack of innovation and poor integration with newer techniques. However, DM can be significantly improved by changing the mass market, one message fits all approach to a highly personalised campaign tightly aligned with other channels. 

Agillic can help you deliver DM campaigns personalised far beyond the salutation to include dynamic content based on known customer information and behaviours.  With our technology each mailing piece can be personalised  - automatically – by choosing the most relevant message for each customer.  For example, when distributing a new loyalty card, a letter can be personalised according to the previous use of the card, with offers that will be of particular interest to the member.

The benefits of updating traditional DM with Agillic technology include:

• Optimises the targeting of a traditionally expensive marketing activity
• Allows segmentation of mailings to most valuable/least valuable clients using higher cost/lower cost media
• Personalised DM improves customer perception and response rates
• Aligns easily with new technology marketing channels such as mobile and email
• Template-based content allows rapid and reliable compilation of material
• No restrictions on printing houses minimises disruption to relationships and activity

For an immediate boost to the quality and performance of your DM activity, contact Agillic today.