Email Marketing

Maximise response through this cost-effective medium with better targeting and personalised messages

Marketing through email offers a cost effective, flexible way to reach your customers – yet most email marketing today is untargeted and unaligned with customer behaviour, creating low response rates and a negative perception of the sender. It doesn’t have to be this way!

Agillic sees email marketing differently. We can help you design and execute a targeted, responsive, tightly-branded and behaviour-based strategy that avoids the issues associated with spamming and commerical email.  Of course, emails can also be sent in bulk if that fits the objective of the campaign.

Using Agillic’s web-based technology, emails are sent as a direct, personalised response to a customer behaviour trigger, reducing the high rejection rates associated with bulk email. 

For example, two customers may click on the same web link promoting a new product on different days or months.  Depending on their profile information, one customer may receive an immediate email with an incentive to trial the product, while another may receive an email highlighting additional benefits.

The power of adaptive content enables you to execute compelling, targeted and automated email campaigns combined with powerful reporting capabilities to analyse results, measure success and help improve future campaigns.

With Agillic’s simple-to-use, web based email marketing technology you can:

• Avoid spam and increase response rates with adaptive, personalised content
• Plan multiple email campaigns around automated event and behaviour triggers
• Cut rejection rates and increase deliverability through increased customer permissions and automated bounced response system
• Create a highly scalable solution that supports the distribution of thousands of personalised emails per hour
• Respond to inbound contact with automated, personalised dialogues by email or if preferred, continue the same dialgoue in an alternative channel
• Improve response rates even further by integrating additional medias, such as SMS, to act as reminders and teasers to your campaigns

We can provide you with the ability to build workflow-oriented campaigns, based on automated triggers including filters, timers and segmentation to ensure timeliness and relevance along with built-in customer actions to deal with non-delivery.

If you want to begin targeted, personalised email marketing based on customer behaviour, contact Agillic today.