Mobile Marketing

Create compelling, interactive marketing campaigns to reach customers anytime, anywhere!

Mobile marketing is booming, and that’s hardly a surprise: the mobile handset is constantly available, naturally permission based, and fully interactive. Correctly executed, mobile marketing is a win-win for both sides, delivering personalised offers and a high degree of customer acceptance. It’s also perfect for viral campaigns and delivering sticky, pass-on marketing content.

Agillic brings its experience of working with mobile companies such as Hi3G and the Telenor group to help you deliver sophisticated, interactive mobile campaigns, solving the problem of integrating mobile communications into your marketing– without IT involvement or costs - by using our own mobile gateways:

SMS/MMS –Take advantage of the low cost and speed of messaging  to build high levels of engagement with your customers through personalised SMS/MMS messages. Using our technology, even SMS can be sophisticated and interactive - for example, an in-store promotion with an SMS short code for fast entry to a competition provides an instant opportunity to sell to a customer with a known store location.

WAP Push – A WAP Push message linking to the internet via a handset gives customers easy access to information or offers on the move, at a time that suits them.  Early adopters are seeing increases in response and conversion rates, with customers keen to try new communication methods, combined with a personalised message and a highly interactive response mechanism.

Mobile portals – Mobile Internet Devices (MIDs) are becomes easier and faster to use.  But mobile marketing means aligning existing web portals with mobile versions to maintain brand quality and user experience consistency.

With Agillic’s proven mobile technology you can easily create and configure a mobile portal to reflect your brand and existing website, using personalised WAP push links to promote tailored offers so that messages change and adapt according to previous interactions – in other words, a mobile web experience personalised for each customer.

The benefits of an integrated mobile marketing strategy in this fast-growing sector are huge:

• Enables spontaneous, interactive, non-intrusive communications at any time and in any place with instant response to call to actions
• Interactive, opt-in mobile marketing naturally creates two-way dialogues
• Creative freedom to send rich content as well as text to raise brand awareness
• Easily integrates SMS/MMS, WAP push and mobile portal usage with traditional above the line campaigns to increase customer impact and responses
• Traditional website and mobile portal content can be aligned to save effort and improve customer experience

If you want state-of-the-art mobile marketing, without technical risk, contact Agillic today.