Questionnaires and Surveys

Make positive customer feedback a part of every marketing campaign

Who knows better than your own customers what they need?  Engaged customers spend more and churn less. But standardised surveys can’t easily reflect the buying patterns and preferences of your customers, and don’t give the personalised information needed to maximise future marketing or customer interaction.

Agillic’s technology lets you create a personalised, relevant, information driven survey for every customer. In short, a customer that sees that you care about their views.

We allow you to deliver rule-based, individualised questionnaires that are also easy to configure and implement. Survey answers are stored and easily retrievable to analyse. But it doesn’t stop there. Questions within the survey can trigger further communication.  One example could be, if the survey investigates the perceived level of customer service, and a buyer is not happy, an SMS or email could be  triggered at the exact time the survey is completed, communicating to the customer that you understand the service level has not been as expected and offering a compensation or further action, such as a call directly from a CSR. The benefits are substantial:

• Significantly reduced time and cost required to compile, launch and analyse surveys
• Higher response rates with better information quality on issues that matter to customers
• User friendly, relevant forms that customers can complete quickly and easily
• Triggers for further interactions using a mixture of other channels, suited to the customer’s contact preference
• The ability to act rapidly on customer dissatisfactions, with an integrated, information-based response
  
  
   

For customer surveys that do more than just ask questions, contact Agillic today.