Web Marketing

Build direct, interactive relationships through personalised web content

The web is the default destination for consumers looking for product information and to buy goods and services.  But traditional web sites create no relationship with the customer and often add no value over existing channels.  Customers have to navigate generic pages to find the information – often resulting in losing the customer’s attention as the information is not relevant to their needs.   

Agillic’s solution is to create a fresh, dynamic, interactive web experience with automatically updated adaptive content tailored to the visitor profile and real-time behaviours, fully aligned with other communication channels to enable customer experience consistency.  Our flexible technology means you can personalise content on the web in a number of ways, including:

Geo-location information - If a customer is not logged in the Agillic platform, geo-location data from the web address can be used to good affect.  As a visitor enters the site, information is tailored to fit the geography, for example special offers or opening times at a local store. 

Personalised shopping history – This allows vendors to tailor on-line shops for a personal shopping experience based on previous purchases, interactions, or surveys.  Such information is used to bring existing on-line users information on relevant items or offers without the need to search for them, or tempting the customer to buy additional items through recommending related products that may be of interest.

Mash up  -This allows you to take advantage of our technology without converting your whole website.   An area can be made available on your existing website which has a unique address that actually links into an Agillic web platform.  Any customer interaction on this part of the web will activate a customer dialogue that will always show relevant information and offers each time the customer logs back in.

By creating a dynamic, personalised website experience for your customer with Agillic technology you can:

• Adjust content automatically to the needs of your customer and to your campaign objectives
• Deliver full, relevant website personalisation for every visitor even with little customer data
• Ensure the customer experience of your site is maximised from the very first click
• Create personalised calls-to-action, increasing conversion rates, revenues, and customer lifetime value
• Build digital, low–cost customer relationships which decrease the cost of customer service

If a dynamic, content-driven web presence is part of your marketing roadmap, contact Agillic today.