Behaviour Triggered Marketing

Interact with your customers when they are ready to buy 

Nothing reduces the impact of your marketing – and wastes your budget – quicker than mis-timed or irrelevant messages. But every customer is different. So how do you time your marketing messages for maximum relevance and impact? How do you sell to your customer when they are most likely to buy? The answer is behaviour-triggered marketing, an Agillic speciality.

Behaviour-triggered marketing has substantial benefits:

• Maximises offer uptake by acting on customer data in real time to send marketing messages at optimal buying points, including cross-sell and upsell opportunities
• Avoids the intrusive nature of traditional marketing
• Reduces budget wastage by closer targeting of all activity
• Improves customer relationships and commitment by demonstrating a better understanding of customer needs
• Reduces customer turnover by targeting loyalty offers and upgrades at key churn points
  
  

Agillic’s marketing technology uses behaviour based triggers to accurately time the sending of relevant messages.  Customer behaviour patterns are monitored and meaningful dialogues are initiated when a relevant trigger is activated.   Customers receive useful, well-targeted, timely communications, integrated with other  touch points such as the web and direct mails, integrated with customer service functions, ensuring consistency across all outbound and inbound communication channels. 

If you’re ready to be there when customers want to buy, contact Agillic today