CLM for MVNO

MVNOs offer an alternative business model to traditional mobile operators and unlike their larger competitors tend to focus on a certain segment of the market.    To attract and retain customers there is a requirement to offer something different.  Many MVNOs begin competing by offering basic, low cost voice calls but as price competition becomes fierce, established operators retaliate by dropping prices and this differentiator strategy becomes less effective.  

To be successful in today’s market, MVNOs need to shift the focus away from pure product pricing – to create offers that compel the customer through other factors, e.g., by creating offers and bundles that encompass the value and meaning of the new brand to attract and retain the right target audience.
 
Agillic’s CLM for MVNO solution offers a start-up a complete end-to-end customer lifecycle marketing solution to manage and control the full customer experience.  It offers an innovative customer acquisition option that helps to attract the right target audience to capture initial interest. A selection of loyalty programmes  to include  individually positioned incentives, competitions, prizes and educational tips which are easily distributed by  an automated order capture and fulfilment process within the solution.

MVNOs can choose to implement proven marketing programmes from Agillic’s range of CLM concepts or create their own unique programmes through the easy-to-use Managers.

CLM Concept Library

View the full CLM Concept Library to match the concepts that meet your business needs.