CLM FOR PREPAID
CLM for Prepaid is designed to create loyalty with this traditionally unknown segment of your customer base. This group is often very fickle, used to chasing the cheapest tariff and happy to churn frequently. It is a constant challenge to keep this minimal spending group loyal at a low cost.
The CLM for Prepaid solution successfully addresses these challenges by encouraging subscribers to participate in loyalty programmes via the effective use of SMS, MMS and an interactive web portal. Pre-registration is targeted at acquiring contact permissions and offers the opportunity to submit email addresses which creates another highly valuable communication channel.
CLM for Prepaid contains a selection of Customer Lifecycle Marketing (CLM) concepts to run effective acquisition, loyalty and retention programmes to engage prepaid customers in compelling one-to-one interactions. Once a customer is registered to a programme and has expressed permission to contact, a personalised learning journey will begin between operator and customer.
A choice of compelling, interactive CLM concepts can be implemented and added to dependent on an operators’ current and future challenges. For example, if cross sell is a major issue you can select to implement one or more of the following concepts:
CLM Concepts to meet specific cross sell challenges:
- Convert prepaid subscribers to postpaid
- Upsell programmes for unused services
- Mobile Advise
- Trials
Individual customers will be invited to participate in relevant cross sell programmes when their individual profile matches a trigger point. For example, a prepaid customer would have to reach a certain level of spend before an upgrade invitation to a postpaid subscription was suggested. This ensures customers receive only relevant offers from their providers.
CLM Concept Library
View the full CLM Concept Library for pre-paid subscribers to match the programmes that meet your business needs
