Agillic’s Resource Library contains a number of useful documents that will help you understand more about the business value of Customer Lifecycle Marketing and how it helps create a customer centric organisation that drives customer loyalty.

To request any of the documentation listed below, simply send us a request mail stipulating which documentation you would like to receive – thank you.

WHITE PAPERS

The Challenge of Customer Lifecycle Marketing and Customer Marketing in Telecommunications

This paper identifies the current challenges facing Communication Service Providers when communicating with customers.  From focusing on a traditional segmented outbound marketing campaigns and the limitations of this approach to how customer lifecycle marketing creates a more responsive one-to-one dialogue with the ability to manage both out and inbound dialogues.

Where does Customer Lifecycle Marketing fit into Enterprise Marketing Management?

This paper explains how CLM is a key part in the EMM framework that enables marketing processes to be understood across the organisation.

The Challenges in making Customer Lifecycle Marketing work

Customer Lifecycle Marketing manages the handling and fulfilment of all customer interactions.  This paper explains the essential CLM components that operate as an integrated process to deliver the improved customer experience.

How Customer Lifecycle Marketing  delivers the improved customer experience

This paper explains how CLM creates strong customer relationships by analysing and assessing all customer dialogues, adapting to them and deciding what actions are to be taken according to predefined behaviours that are based on a set of business rules created by the operator.

A real-life study of CLM versus Campaign Management

This paper documents the results of a benchmark carried out by a Northern European Service Provider to assess the additional value of a CLM programme versus an existing campaign management tool.

The key factors to consider when implementing CLM

There is significant competitive advantage in implementing CLM quickly and getting fast results.    This paper looks at what an operator should consider when thinking of deploying a Customer Lifecycle Marketing solution.

CASE STUDIES

Telenor Sonofon

Learn how Telenor Sonofon achieved unprecedented levels of churn reduction with the introduction of a loyalty programme aimed at its high value customers with the help of Agillic’s CLM for Postpaid Solution

TDC

Learn how TDC implemented a  range of CLM programmes to educate its triple play customers in its extensive range of product and services to increase cross and upsale opportunities and customer loyalty.

BROCHURES

Customer Lifecycle Marketing Brochure
Do you deserve your customers' loyalty?

This brochure explores the market factors that are driving the change from a mass market approach to a 1-to-1 personalised experience and how CLM is helping marketers achieve this change via digital marketing techniques.

ARTICLES

European Communications – Spring 2007
The Personal Touch
Future competitive differentiation lies in the quality of the customer relationship and the ability to meet individual expectations.  Mikko Hietanen, CEO of Agillic explains the importance of providing a personalised customer experience to secure loyalty and increase lifetime values.