Customer Lifecycle Marketing (CLM) is a unique product platform  that enables the execution of customer interaction marketing programmes  that are proven to drastically reduce churn,  drive up acquisition rates and  create customer loyalty  by building strong customer relationships.  

High churn rates are often associated with the level of customer care received, - “a lack of understanding of my requirements” is often cited as a root cause. CLM is designed to eradicate poor customer service by providing the technology that co-ordinates and acts on all customer data to provide  personal, integrated experiences that match and exceed expectations.

Customer Lifecycle Marketing  transforms the customer experience by:

Creating 1-to-1 dialogues across multiple channels

CLM opens up dialogues with customers based on personal profiles which become richer over time.  Customer behaviour patterns are monitored and meaningful dialogues are initiated only when a relevant trigger is activated.    This line of communication will  find its own individual momentum  which can be  referred to within any of the digital touch points , by customer services and aligned with direct mail campaigns.

Managing real-time inbound 1-to-1 dialogues and requests

CLM has the unique ability to add intelligence  to the execution of inbound 1-to-1 dialogues.  It has the real time capability to match the right content, to the right customer, at the point of maximum interest.  Even if the direction of the conversation takes a different pattern, the response can be automatically re-evaluated at that moment in time.

1 Click Buy and enablement of individualised call to action

CLM programmes are capable of positioning  individualised offers, incentives and cross-sell packages that can be easily ordered or purchased via a 1 Click Buy option accessible via a product catalogue and order capture framework.

Marketing automation and fulfilment of call to actions

CLM manages all inbound requests and call-to-actions through the co-ordination of existing legacy systems. This automated approach to customer communication and fulfilment clearly demonstrates to every customer that you can respond quickly leaving a positive impression  of your company’s brand.
 

Ease of Use

CLM comes with easy-to-use, intuitive Managers to enable the marketing department to directly control the content, design and rule creation of their programmes.    The selection of programmes  available within CLM can be easily configured to take into account regional differences, branding strategies, changing customer preferences and the competitive environment.