Increase engagement with AI-driven customer journeys

October 22, 2018

One of the greatest challenges in marketing is to create personalised communication. Time and time again, it has been shown that relevance drives engagement, which in turn drives an increase in turnover and creates long-term brand value. Of course, the customers know that you have lots of data about them – so this needs to…

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Omnichannel customers drive more value

September 26, 2018

Studies show that the more channels your customers engage with, the more money they are likely to spend on your brand. Naturally, the wise brand strives to meet the customer with a suiting channel mix. However, one of the significant obstacles to become genuinely omnichannel and cash-in on the customer value lies within the organisation –…

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Three Strategies for Scaling Your 1:1 Communication

August 9, 2018

If only it were possible to reach a wider audience and still be able to personalise in depth … Many a CMO and marketer are dreaming about exploring and utilising their customer data to the fullest and engage as many customers as possible with relevant content. In this article, Chief Experience Officer of Agillic, Rasmus…

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How to get your ‘why’ to live in omnichannel

October 24, 2017

This interview with CSO of Agillic, Rasmus Houlind was recorded at Børsen Marketing Conference 2017. To watch the Danish video interview with Rasmus Houlind, click here. What was the main takeaway today? ”I’m probably most known for talking about omnichannel, which is viewed by some as a bit of a mechanical discipline where it’s all…

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The good implementation

April 21, 2017

Avoid the seven deadly sins    Marketing automation can add significant value. Introducing omnichannel marketing automation is an innovative way of thinking about the companies’ marketing efforts, however, good intentions don’t do the job. Employees need to change their mindset and behaviour so that the culture in the company changes and is re-wired across the…

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