Challenge the traditional RFP

June 26, 2020

Does your martech provide sufficient results?If marketing is to achieve its objectives, i.e. build and maintain brands, create top and bottom line growth and document the effect of marketing drives, then qualified martech choices are crucial. And in times (always) when marketing budgets are under pressure, documented ROI of martech is absolutely necessary. However, for…

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Miinto Webinar Recap: From Newsletters to Omnichannel Marketing

June 25, 2020

On 10 June, Agillic CXO Rasmus Houlind joined Jesper Lindeberg, Group e-CRM Manager at Miinto, to hold a Webinar about going “From Newsletters to Omnichannel Marketing.” Lindeberg shared his wisdom on moving beyond email newsletter campaigns to build timely, personalised and scalable omnichannel communications.  Miinto and Marketing Early Wednesday morning, Rasmus Houlind and Jesper Lindeberg…

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Agillic continues to grow its brand awareness

September 13, 2019

Agillic is on a roll: From 2018 to 2019, Agillic’s brand awareness increases with 122% among companies with a DKK 20+ million marketing budget in the Top-of-Mind category, i.e. Agillic is the first name on the respondents’ lips when asked to mention a marketing automation software provider. With the result, Agillic is on par with…

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Increase engagement with AI-driven customer journeys

October 22, 2018

One of the greatest challenges in marketing is to create personalised communication. Time and time again, it has been shown that relevance drives engagement, which in turn drives an increase in turnover and creates long-term brand value. Of course, the customers know that you have lots of data about them – so this needs to…

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Omnichannel customers drive more value

September 26, 2018

Studies show that the more channels your customers engage with, the more money they are likely to spend on your brand. Naturally, the wise brand strives to meet the customer with a suiting channel mix. However, one of the significant obstacles to become genuinely omnichannel and cash-in on the customer value lies within the organisation –…

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