The Trends of Today Shape Tomorrow – Comments on the Trend Report

September 12, 2018

The annual Trend Report from MyResearch investigates the anticipated marketing spend and priorities for advertisers and CMOs in Denmark. One of the findings is that Danish advertisers are investing millions in martech, which is a positive trend. However, it must be followed by a profound understanding of data and the story it conveys about the…

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Teach your AI to do the right thing – put bias aside

September 5, 2018

In media, dinner conversations and professional contexts, discussions on AI are catching everyone’s attention: how will it change our lives for the better – or potentially for the worse? One commentary which gives me pause for thought is Weapons of Math Destructionby Cathy O’Neil. It’s an excellent exposé of, as the author puts it, “the…

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Is Digital Ignorance Bliss?

August 30, 2018

In today’s digital world, data privacy is arguably a valid concern. Do we really even know who uses our data, when they use it, or for what purpose? Do we know what our data rights and options are? Should we care? These are just some of the many questions I’ve been considering lately. I’m a millennial,…

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Three Strategies for Scaling Your 1:1 Communication

August 9, 2018

If only it were possible to reach a wider audience and still be able to personalise in depth … Many a CMO and marketer are dreaming about exploring and utilising their customer data to the fullest and engage as many customers as possible with relevant content. In this article, Chief Experience Officer of Agillic, Rasmus…

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AI in Marketing: Where Does the Value Come From

June 11, 2018

AI creates value by enabling us to do what we already do today, only better. In this post, we’ll look at how AI can help marketing excel across the different stages of the customer lifecycle: It enables us to attract more and better customers It ensures we don’t miss opportunities to grow customer value; And…

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