Omnichannel customers drive more value

September 26, 2018

Studies show that the more channels your customers engage with, the more money they are likely to spend on your brand. Naturally, the wise brand strives to meet the customer with a suiting channel mix. However, one of the significant obstacles to become genuinely omnichannel and cash-in on the customer value lies within the organisation –…

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The Trends of Today Shape Tomorrow – Comments on the Trend Report

September 12, 2018

The annual Trend Report from MyResearch investigates the anticipated marketing spend and priorities for advertisers and CMOs in Denmark. One of the findings is that Danish advertisers are investing millions in martech, which is a positive trend. However, it must be followed by a profound understanding of data and the story it conveys about the…

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Teach your AI to do the right thing – put bias aside

September 5, 2018

In media, dinner conversations and professional contexts, discussions on AI are catching everyone’s attention: how will it change our lives for the better – or potentially for the worse? One commentary which gives me pause for thought is Weapons of Math Destructionby Cathy O’Neil. It’s an excellent exposé of, as the author puts it, “the…

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Is Digital Ignorance Bliss?

August 30, 2018

In today’s digital world, data privacy is arguably a valid concern. Do we really even know who uses our data, when they use it, or for what purpose? Do we know what our data rights and options are? Should we care? These are just some of the many questions I’ve been considering lately. I’m a millennial,…

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Three Strategies for Scaling Your 1:1 Communication

August 9, 2018

If only it were possible to reach a wider audience and still be able to personalise in depth … Many a CMO and marketer are dreaming about exploring and utilising their customer data to the fullest and engage as many customers as possible with relevant content. In this article, Chief Experience Officer of Agillic, Rasmus…

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