AI in Marketing: Where Does the Value Come From

June 11, 2018

AI creates value by enabling us to do what we already do today, only better. In this post, we’ll look at how AI can help marketing excel across the different stages of the customer lifecycle: It enables us to attract more and better customers It ensures we don’t miss opportunities to grow customer value; And…

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The Age of AI: Marketer and Machine in Perfect Harmony

April 9, 2018

Artificial Intelligence is changing the world. We’ve all heard scare stories about the machines taking over jobs in many industries. And now, AI has arrived in marketing. Will marketers’ emotional creativity be rendered obsolete by the cold, steely logic of machine intelligence? Not in our lifetime. What AI brings to the table is complementary to…

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A great day at Nasdaq

March 26, 2018

The Agillic share AGILC is now live on Nasdaq On March 22, Agillic went public in a roar of golden confetti, cheers and happy smiles, as Dorthe Caroline Knudsen, one of the veterans at Agillic, pressed the Nasdaq button. Employees, management, board members, and investors celebrated Agillic’s listing with champagne at the Nasdaq Copenhagen headquarter….

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Marketing Automation is a transitional phase

October 12, 2017

Guest blogger Bernt Elkjær-Pedersen has been working with digital marketing for over 10 years and specialises in all aspects of working with Marketing Automation. His work has resulted in a comprehensive hands-on guide for the modern marketer, making Bernt Elkjær a highly sought-after speaker and consultant. Marketing Automation as you know it today is in…

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The good implementation

April 21, 2017

Avoid the seven deadly sins    Marketing automation can add significant value. Introducing omnichannel marketing automation is an innovative way of thinking about the companies’ marketing efforts, however, good intentions don’t do the job. Employees need to change their mindset and behaviour so that the culture in the company changes and is re-wired across the…

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