Combine website data with profile data
Use your website tracking data to optimise and trigger personalised communication. Combine tracking data with your profile data, and for example, transactional data, to get a true 360-degree picture of the customer. By recognising a lead from an existing customer and understanding the interests your website visitors display, you can nurture them with personalised and automated communication – in your own channels, as well as in paid media. Activating the tracking script is a question of a single checkmark in Agillic, copying the script and pasting it into your google tag manager. It’s as easy as that.
Using Agillic Web Tracking for Automated Communication
Are you getting the most out of your communication with your customers and leads? Their online behaviour on your website can tell you a lot about them… do you know how to utilise the data?