Web-Tracking

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Web Tracking

Combine website data with profile data

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Use your website tracking data to optimise and trigger personalised communication. Combine tracking data with your profile data, and for example, transactional data, to get a true 360-degree picture of the customer. By recognising a lead from an existing customer and understanding the interests your website visitors display, you can nurture them with personalised and automated communication – in your own channels, as well as in paid media. Activating the tracking script is a question of a single checkmark in Agillic, copying the script and pasting it into your google tag manager. It’s as easy as that.

Web tracking

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Reach out to us if you would like to learn more about the benefits of using web tracking with your marketing.