Subscription

Spark engagement and retain your subscribers​​

It’s often said that churn is a risk and retention is a benefit of subscriptions. Both are true. Acquiring subscribers is a costly affair, which is why building loyal, profitable, and long-term subscribers is a main objective. If you want to make retention the customer default mode, you need to deploy effective strategies and tactics. The key to retention is ongoing engagement, and the way to spark engagement is to leverage data to create relevant and personalised communication.

As a subscription business, purely digital or with physical products personalisation can lower churn, increase engagement and customer life cycle (CLV) and/or to optimise media spend. By channelling the spend to high-potential prospects and filtering out existing customers you can stay relevant and build brand.

Agillic has helped many subscription businesses, such as Egmont Publishing and Fitness World achieve solid business results. They can testify that relevant and personalised communication across channels provides a holistic and engaging customer experience and is effective leverage to reduce churn.

Subscription businesses working with Agillic

subscription

Subscription

Three challenges in subscription marketing​

Challenge #1

Reduce churn and increase retention

Churn, churn, churn. We know, as a subscription marketer you’re probably sick and tired of the word. But after all, keeping churn down and retention up is probably the most important factor for your profitability. To keep your subscribers’ engaged past free trial-periods black Friday sales offer is a true challenge in the subscription business.

Challenge #1

Solution

To create loyal subscribers you need to constantly show them the true value of your product, not just in general but adapted to that person’s needs. Through all moments of truth, from the welcome flow to presenting new features to the win-back e-mail Agillic helps you to create data-driven personalised communication, in all channels. From the same user-friendly interface.

Challenge #2

Making people pay for content

With more and more of the subscription business moving to digital channels, your toughest competitor is an internet flooded with free quality content. The subscription business model is great, but it doesn’t work if your audience are not willing to pay for content. You know that your product is worth paying for, but how do you persuade people listen to all the great things you have to offer and give it a try?

Challenge #2

Solution

With super-flexible data structure and system for re-usable content it is easy to target the right prospects with the right message in the right channel at the right time. To make sure every customer’s journey start on the right foot.

Challenge #3

Be more effective in paid media

Today, access to digital paid media has opened up endless new possibilities for marketing campaigns to attract new subscribers. But it also means, there’s a jungle out there. How do you make sure you Facebook-ads or banners on for example streaming sites reach the right audience with the right message, and not those who already pays for your product?

Challenge #3

Solution

Agillic’s native integrations to paid media in the Google, Facebook and Adform ecosystems, enable you to optimise your marketing spend and increase ROAS by mixing your own data with 3rd party data and, for example, filter out existing subscribers from your acquisition campaigns.

„Understanding and acting on customer data is an explicit part of our strategy and daily tactics“

egmont

Dorte Karlsson,

Head of Data & Insight at Egmont

Ready to see Agillic in action?

If you are curious to see how easy it is to work in the Agillic Customer Marketing Platform, reach out to us now. We know that seeing is believing, and we would love to make you a believer.