The GDPR has been in place since 2018, and yet the number of violations are on the rise. This article is for marketers to understand what they need to know about the GDPR and how they can ensure compliance, while still creating the most relevant, personalised communication possible. If you’re based in Europe and work… Continue reading GDPR: A Marketer’s Guide to protecting your customers – and your company
Ever received a push notification that led you to delete an app? What about a push notification that genuinely added value to your life, alerting you of an interesting update or information or providing an important reminder? Many people – myself included – have had both of these experiences with push notifications. This article will… Continue reading App Push Best Practices: Create inspiration – and not interruptions
To increase users’ control over their privacy, Apple has announced upcoming changes to the Mail application. Given their vast market share, these changes will affect the reliability of certain data metrics for email marketing. Read this article to learn more about what the update includes, which metrics this will affect, and how we at Agillic,… Continue reading What does Apple’s next privacy update mean for marketers?
To reach new audiences and convert your leads into customers, organic communication is not sufficient. You need to reach new people where they are most active; that’s where paid media comes in. Simply, paid media means paying money to get your content further. Targeted paid ads on social media and other paid channels will expand… Continue reading Paid Media: From paying up to paying off
Omnichannel marketing is all about meeting your customers where they’re at. What better way than letting them come to you with Inbound SMS? In this article, we’ll break down inbound SMS – what it is, why you should be using it, use cases and best practices. Inbound SMS – what is it? We know how… Continue reading Bringing your customers into the conversation with inbound SMS
With 98% open rates, SMS is a powerful channel – but it’s not all fun, games and conversions. Read on to learn how to unlock the best results from your SMS marketing campaigns. Why Outbound SMS? On average, consumers check their phones around 150 times per day. No wonder, then, that SMS marketing has such… Continue reading SMS Marketing: Unlock powerful communications in your customers’ pockets
With extremely high open and conversion rates, welcome flows are one of the most important marketing points in the customer lifecycle – and present an opportunity you can’t afford to miss. Read on to learn how to get the most out of your welcome flow. A welcome flow is a series of communications sent to… Continue reading 5 top tips to achieve your welcome flow goals
When it comes to email marketing, building a strong recipient list is key – but so is letting recipients go when they no longer wish to receive your communication. Enabling your customers to opt out of your communication is mandatory by law. Further, although email marketing is highly effective, making it easy for customers to… Continue reading The top 5 best practices for email unsubscribe
Matas is a successful health and beauty retailer and holds one of Denmark’s largest customer clubs, Club Matas. In recent years the company has approached the market with an omnichannel strategy, uniting the digital Matas universe with the physical shopping experience and using data-driven and personalised communication as the glue.
A healthy deliverability is key to reaching your customers and achieving your business goals. Read on to learn how to sidestep spam and reach customers’ inboxes.