With extremely high open and conversion rates, welcome flows are one of the most important marketing points in the customer lifecycle – and present an opportunity you can’t afford to miss. Read on to learn how to get the most out of your welcome flow. A welcome flow is a series of communications sent to… Continue reading 5 top tips to achieve your welcome flow goals
When it comes to email marketing, building a strong recipient list is key – but so is letting recipients go when they no longer wish to receive your communication. Enabling your customers to opt out of your communication is mandatory by law. Further, although email marketing is highly effective, making it easy for customers to… Continue reading The top 5 best practices for email unsubscribe
Matas is a successful health and beauty retailer and holds one of Denmark’s largest customer clubs, Club Matas. In recent years the company has approached the market with an omnichannel strategy, uniting the digital Matas universe with the physical shopping experience and using data-driven and personalised communication as the glue.
A healthy deliverability is key to reaching your customers and achieving your business goals. Read on to learn how to sidestep spam and reach customers’ inboxes.
As a CMO or marketing leader, you are concerned with strategies and operations that build your brand and accelerate your business. In today’s business environment, omnichannel marketing is one of them. CMOs recognise that consumers increasingly expect and reward a consistent and personalised experience as they move between touchpoints – and you need an omnichannel marketing approach to deliver that.
If you are in the retail industry, you already know the crucial opportunity presented by seasonal sales periods. Now that Black Friday and the Christmas shopping season are behind us, we’ve taken the opportunity to reflect on what we learned about how retailers can get the most out of high volume shopping periods. Your marketing… Continue reading Omnichannel opportunities – make the most of peak periods
Integrating with the key paid media ecosystems help brands target audiences with more relevant ads, boosting impact and value.
Read our article to learn how a good UX design is key to supporting the advantages and offerings of any martech software.
Agillic’s CXO Rasmus Houlind led a webinar about how to use a customer marketing platform to turn one-off engagements into long-term, subscription-based customer relationships.
Today, most businesses still send their email communications through two separate systems: one for marketing communications, and one for transactional emails. This separation is suboptimal for both your customers and your business. With Agillic, you are able to send both out from the same platform, which offers you a series of advantages. By sending both… Continue reading Transactional Emails: Consistency for Value