As a CMO or marketing leader, you are concerned with strategies and operations that build your brand and accelerate your business. In today’s business environment, omnichannel marketing is one of them. CMOs recognise that consumers increasingly expect and reward a consistent and personalised experience as they move between touchpoints – and you need an omnichannel marketing approach to deliver that.
If you are in the retail industry, you already know the crucial opportunity presented by seasonal sales periods. Now that Black Friday and the Christmas shopping season are behind us, we’ve taken the opportunity to reflect on what we learned about how retailers can get the most out of high volume shopping periods. Your… Continue reading Omnichannel opportunities – make the most of peak periods
Integrating with the key paid media ecosystems help brands target audiences with more relevant ads, boosting impact and value.
Read our article to learn how a good UX design is key to supporting the advantages and offerings of any martech software.
Agillic’s CXO Rasmus Houlind led a webinar about how to use a customer marketing platform to turn one-off engagements into long-term, subscription-based customer relationships.
Today, most businesses still send their email communications through two separate systems: one for marketing communications, and one for transactional emails. This separation is suboptimal for both your customers and your business. With Agillic, you are able to send both out from the same platform, which offers you a series of advantages. By sending both… Continue reading Transactional Emails: Consistency for Value
We’re putting a spotlight on our Support Team of Product Specialists, whose job is to help users Agillic achieve their business goals.
Does your martech provide sufficient results? If marketing is to achieve its objectives, i.e. build and maintain brands, create top and bottom line growth and document the effect of marketing drives, then qualified martech choices are crucial. And in times (always) when marketing budgets are under pressure, documented ROI of martech is absolutely necessary. However,… Continue reading How to challenge the traditional RFP
On 10 June, Agillic CXO Rasmus Houlind joined Jesper Lindeberg, Group e-CRM Manager at Miinto, to hold a Webinar about going “From Newsletters to Omnichannel Marketing.” Lindeberg shared his wisdom on moving beyond email newsletter campaigns to build timely, personalised and scalable omnichannel communications. Miinto and Marketing Early Wednesday morning, Rasmus Houlind and Jesper Lindeberg… Continue reading From Newsletters to Omnichannel Marketing
Agillic is on a roll: From 2018 to 2019, Agillic’s brand awareness increases with 122% among companies with a DKK 20+ million marketing budget in the Top-of-Mind category, i.e. Agillic is the first name on the respondents’ lips when asked to mention a marketing automation software provider. With the result, Agillic is on par with… Continue reading Agillic continues to grow its brand awareness