How to select the right customer marketing platform

In the course of the past two years, I have visited and spoken with marketers in more than 200 companies mainly in the Nordic countries. The occasion was the choice of customer marketing platform. These meetings have given me substantial insight into both the common denominators and the individual needs marketers have when they are… Continue reading How to select the right customer marketing platform

Software should be viewed as a defensive sector

Stock experts say that investors are making a mistake when they massively sell off tech stocks. Several software companies should actually be viewed as defensive

Increase engagement with AI-driven customer journeys

One of the greatest challenges in marketing is to create personalised communication. Time and time again, it has been shown that relevance drives engagement, which in turn drives an increase in turnover and creates long-term brand value. Of course, the customers know that you have lots of data about them – so this needs to… Continue reading Increase engagement with AI-driven customer journeys

Omnichannel customers drive more value

Studies show that the more channels your customers engage with, the more money they are likely to spend on your brand. Naturally, the wise brand strives to meet the customer with a suiting channel mix. However, one of the significant obstacles to become genuinely omnichannel and cash-in on the customer value lies within the organisation –… Continue reading Omnichannel customers drive more value

Today’s Trends Shape Tomorrow: Comments on the Trend Report

The annual Trend Report from MyResearch investigates the anticipated marketing spend and priorities for advertisers and CMOs in Denmark. One of the findings is that Danish advertisers are investing millions in martech, which is a positive trend. However, it must be followed by a profound understanding of data and the story it conveys about the… Continue reading Today’s Trends Shape Tomorrow: Comments on the Trend Report

Teach your AI to do the right thing – put bias aside

In media, dinner conversations and professional contexts, discussions on AI are catching everyone’s attention: how will it change our lives for the better – or potentially for the worse? One commentary which gives me pause for thought is Weapons of Math Destructionby Cathy O’Neil. It’s an excellent exposé of, as the author puts it, “the dark… Continue reading Teach your AI to do the right thing – put bias aside

In the Digital Age, is Digital Ignorance Bliss?

In today’s digital world, data privacy is arguably a valid concern. Do we really even know who uses our data, when they use it, or for what purpose? Do we know what our data rights and options are? Should we care? These are just some of the many questions I’ve been considering lately. I’m a millennial,… Continue reading In the Digital Age, is Digital Ignorance Bliss?

Three Strategies for Scaling Your 1:1 Communication

If only it were possible to reach a wider audience and still be able to personalise in depth … Many a CMO and marketer are dreaming about exploring and utilising their customer data to the fullest and engage as many customers as possible with relevant content. In this article, Chief Experience Officer of Agillic, Rasmus… Continue reading Three Strategies for Scaling Your 1:1 Communication

AI in Marketing: Where Does the Value Come From

AI creates value by enabling us to do what we already do today, only better. In this post, we’ll look at how AI can help marketing excel across the different stages of the customer lifecycle: It enables us to attract more and better customers It ensures we don’t miss opportunities to grow customer value; And… Continue reading AI in Marketing: Where Does the Value Come From

The Age of AI: Marketer and Machine in Perfect Harmony

Artificial Intelligence is changing the world. We’ve all heard scare stories about the machines taking over jobs in many industries. And now, AI has arrived in marketing. Will marketers’ emotional creativity be rendered obsolete by the cold, steely logic of machine intelligence? Not in our lifetime. What AI brings to the table is complementary to… Continue reading The Age of AI: Marketer and Machine in Perfect Harmony

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