A great day at Nasdaq: AGILC is now live

The Agillic share AGILC is now live on Nasdaq On March 22, Agillic went public in a roar of golden confetti, cheers and happy smiles, as Dorthe Caroline Knudsen, one of the veterans at Agillic, pressed the Nasdaq button. Employees, management, board members, and investors celebrated Agillic’s listing with champagne at the Nasdaq Copenhagen headquarter.… Continue reading A great day at Nasdaq: AGILC is now live

How to get your ‘why’ to live in omnichannel

This interview with CSO of Agillic, Rasmus Houlind was recorded at Børsen Marketing Conference 2017. To watch the Danish video interview with Rasmus Houlind, click here. What was the main takeaway today? ”I’m probably most known for talking about omnichannel, which is viewed by some as a bit of a mechanical discipline where it’s all about using… Continue reading How to get your ‘why’ to live in omnichannel

Marketing Automation is a transitional phase

Guest blogger Bernt Elkjær-Pedersen has been working with digital marketing for over 10 years and specialises in all aspects of working with Marketing Automation. His work has resulted in a comprehensive hands-on guide for the modern marketer, making Bernt Elkjær a highly sought-after speaker and consultant.   Marketing Automation as you know it today is… Continue reading Marketing Automation is a transitional phase

The good implementation – avoiding the marketing sins

Avoid the seven deadly sins Marketing automation can add significant value. Introducing omnichannel marketing automation is an innovative way of thinking about the companies’ marketing efforts, however, good intentions don’t do the job. Employees need to change their mindset and behaviour so that the culture in the company changes and is re-wired across the departments,… Continue reading The good implementation – avoiding the marketing sins

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