It’s often said that churn is a risk and retention is a benefit of subscriptions. Both are true. Acquiring subscribers is a costly affair, which is why building loyal, profitable, and long-term subscribers is a chief objective. If you want to make retention the customer default mode, you need to deploy effective strategies and tactics. The key to retention is ongoing engagement, and the way to spark engagement is to leverage data to create relevant and personalised communication.
Agillic has helped many subscription businesses, such as Egmont Publishing, Fitness World and Storytel, achieve solid business results. They can testify that relevant and personalised communication across channels provides a holistic and engaging customer experience, and is effective leverage to reduce churn.