October 22, 2018
One of the greatest challenges in marketing is to create personalised communication. Time and time again, it has been shown that relevance drives engagement, which in turn drives an increase in turnover and creates long-term brand value. Of course, the customers know that you have lots of data about them – so this needs to…
Read MoreSeptember 5, 2018
In media, dinner conversations and professional contexts, discussions on AI are catching everyone’s attention: how will it change our lives for the better – or potentially for the worse? One commentary which gives me pause for thought is Weapons of Math Destructionby Cathy O’Neil. It’s an excellent exposé of, as the author puts it, “the…
Read MoreJune 11, 2018
AI creates value by enabling us to do what we already do today, only better. In this post, we’ll look at how AI can help marketing excel across the different stages of the customer lifecycle: It enables us to attract more and better customers It ensures we don’t miss opportunities to grow customer value; And…
Read MoreJune 3, 2018
AI is easier than one thinks and, what’s more, it is an effective tool. At Agillic Summit18, we discussed how AI is changing the face of marketing automation.
Read MoreApril 9, 2018
Artificial Intelligence is changing the world. We’ve all heard scare stories about the machines taking over jobs in many industries. And now, AI has arrived in marketing. Will marketers’ emotional creativity be rendered obsolete by the cold, steely logic of machine intelligence? Not in our lifetime. What AI brings to the table is complementary to…
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