The Trends of Today Shape Tomorrow – Comments on the Trend Report

September 12, 2018

The annual Trend Report from MyResearch investigates the anticipated marketing spend and priorities for advertisers and CMOs in Denmark. One of the findings is that Danish advertisers are investing millions in martech, which is a positive trend. However, it must be followed by a profound understanding of data and the story it conveys about the…

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Marketing Automation is a transitional phase

October 12, 2017

Guest blogger Bernt Elkjær-Pedersen has been working with digital marketing for over 10 years and specialises in all aspects of working with Marketing Automation. His work has resulted in a comprehensive hands-on guide for the modern marketer, making Bernt Elkjær a highly sought-after speaker and consultant. Marketing Automation as you know it today is in…

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