Challenge the traditional RFP

June 26, 2020

Does your martech provide sufficient results?If marketing is to achieve its objectives, i.e. build and maintain brands, create top and bottom line growth and document the effect of marketing drives, then qualified martech choices are crucial. And in times (always) when marketing budgets are under pressure, documented ROI of martech is absolutely necessary. However, for…

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Agillic Summit19: The Naked Truth about Omnichannel Marketing

October 28, 2019

The Naked Truth About Omnichannel Marketing 1 October 2019 Copenhagen Thank you to all who made Summit19 a success! Summit19 was an inspirational day, with a programme featuring customer journeys, tips and tricks, the latest news from Agillic, and more. We learned from some of the best minds in Omnichannel Marketing, including our valued partners…

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How to select the right customer marketing platform

May 10, 2019

In the course of the past two years, I have visited and spoken with marketers in more than 200 companies mainly in the Nordic countries. The occasion was the choice of customer marketing platform. These meetings have given me substantial insight into both the common denominators and the individual needs marketers have when they are…

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The Omnichannel Self-Assessment Tool

March 22, 2019

Find out how ready your organisation is for real omnichannel marketing! In cooperation between Agillic’s CSO, Rasmus Houlind and the Omnichannel Institute, we are proud to present the omnichannel self-assessment tool and dashboard. By spending around 20 minutes answering the 30 questions, you will get the full picture of how ready your company is for omnichannel…

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Omnichannel customers drive more value

September 26, 2018

Studies show that the more channels your customers engage with, the more money they are likely to spend on your brand. Naturally, the wise brand strives to meet the customer with a suiting channel mix. However, one of the significant obstacles to become genuinely omnichannel and cash-in on the customer value lies within the organisation –…

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