Increase engagement with AI-driven customer journeys

October 22, 2018

One of the greatest challenges in marketing is to create personalised communication. Time and time again, it has been shown that relevance drives engagement, which in turn drives an increase in turnover and creates long-term brand value. Of course, the customers know that you have lots of data about them – so this needs to…

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The Trends of Today Shape Tomorrow – Comments on the Trend Report

September 12, 2018

The annual Trend Report from MyResearch investigates the anticipated marketing spend and priorities for advertisers and CMOs in Denmark. One of the findings is that Danish advertisers are investing millions in martech, which is a positive trend. However, it must be followed by a profound understanding of data and the story it conveys about the…

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Teach your AI to do the right thing – put bias aside

September 5, 2018

In media, dinner conversations and professional contexts, discussions on AI are catching everyone’s attention: how will it change our lives for the better – or potentially for the worse? One commentary which gives me pause for thought is Weapons of Math Destructionby Cathy O’Neil. It’s an excellent exposé of, as the author puts it, “the…

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Three Strategies for Scaling Your 1:1 Communication

August 9, 2018

If only it were possible to reach a wider audience and still be able to personalise in depth … Many a CMO and marketer are dreaming about exploring and utilising their customer data to the fullest and engage as many customers as possible with relevant content. In this article, Chief Experience Officer of Agillic, Rasmus…

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