Challenge the traditional RFP

June 26, 2020

Does your martech provide sufficient results?If marketing is to achieve its objectives, i.e. build and maintain brands, create top and bottom line growth and document the effect of marketing drives, then qualified martech choices are crucial. And in times (always) when marketing budgets are under pressure, documented ROI of martech is absolutely necessary. However, for…

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How to select the right customer marketing platform

May 10, 2019

In the course of the past two years, I have visited and spoken with marketers in more than 200 companies mainly in the Nordic countries. The occasion was the choice of customer marketing platform. These meetings have given me substantial insight into both the common denominators and the individual needs marketers have when they are…

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