– Combine website data with profile data
Use your website tracking data to optimise and trigger personalised communication. Combine tracking data with your profile data, and for example, transactional data, to get a true 360-degree picture of the customer. By recognising a lead from an existing customer and understanding the interests your website visitors display, you can nurture them with personalised and automated communication – in your own channels, as well as in paid media. Activating the tracking script is a question of a single checkmark in Agillic, copying the script and pasting it into your google tag manager. It’s as easy as that.
You can copy the tracking script directly from Agillic and paste it into any external website or Google Tag Manager. No configuration is needed.
The script tracks both known and unknown audiences. Once the unknown audiences become know, such as when they sign up for your newsletter, you can link your visitors to their previous behaviour and leverage all the insights.
All the data, such as the pages they’ve visited and how many times, is immediately available in Agillic. If you need to export them to your BI tools, simply set up triggers for an automated export.
Use the tracking data for personalisation on your website to create an enhanced customer experience.