Charities and NGOs

Putting the individual donor at the centre

We all want to create giving relationships. Canvassing the neighbourhood with a collection box can be a great way to propagate a cause, but it also holds limitations. As the share of digital-first and digital natives is increasing, NGOs need new strategies and tools to attract donors and strengthen the loyalty of their existing donors.

With Agillic, you can attract donors and keep them loyal to your cause with consistent data-driven communication. Maintain connections across channels, such as email, SMS, personalised landing pages, app push and more. Move donors from one-off donations to subscription-based donations and build ongoing relationships to gain deep insights into their behaviour and preferences.

We understand that charities are businesses with financial objectives while also being driven by idealistic motives. We help you balance your humanitarian foundation with the necessary commercial sustainability when creating giving relationships.

Setting the Cornerstone for Omnichannel Fundraising

“Agillic supports our strategic objective of creating loyalty – and on an operational level, the platform enables us to be more efficient in our daily work.”

 

Charlotte Albrechtsen Christensen, 

Head of Individual Giving and Fundraising, Danish Red Cross.

Charities and NGOs

Three challenges in NGO and Charity marketing

Challenge #1

Move to digital channels

Print adverts, collection in the streets, outbound phone calls and direct mailings are traditional means to convert and keep engaged donors in Non-profit and charity marketing. But with new generations of digital natives entering the scene, you need to move with them into the digital world. But how to make sure you reach the right target group in the right channel with the right message?

Challenge #1

Solution

With our customer marketing platform you can maintain connections across channels, such as email, SMS, personalised landing pages, app push and more, and build ongoing relationships to gain deep insights into your contributors’ behaviour and preferences.

Challenge #2

Respectfully make donors give more

Getting already loyal contributors to give more to your cause is the most cost-efficient way to raise money. But your donors need to be approached in a respectful way and made to feel the importance of their contribution.

Challenge #2

Solution

We make it manageable to create personalised and relevant communication, with inspiring and moving content. And we have the right support to e g move donors from one-off donations to subscription-based donations.

Challenge #3

Save money for the cause

Being cost-effective in marketing is important for all businesses, but especially when every cost saved can make a difference for people in need. As a marketeer you need to balance getting the marketing results you want, with spending as little as possible.

Challenge #3

Solution

In addition to using owned channels better, we can help you be more effective in paid media, getting more donations out of your marketing investments. And you can take advantage of easy on-boarding, ease of use, fast time to value, and low running costs that let you pass as much as possible of the raised funds to your cause.

Ready to see Agillic in action?

If you are curious to see how easy it is to work in the Agillic Customer Marketing Platform, reach out to us now. We know that seeing is believing, and we would love to make you a believer.