Industry:
Retail

Retail

Omnichannel for customer-centric engagement​

Retail marketers are dealing with a gigantic shopping list of pressing to-dos: increasing the customer lifetime value (CLV), growing the repeat purchase rates, driving more website as well as foot traffic, increasing website conversions, not to mention implementing personalisation at scale and tapping intelligently into the massive amounts of consumer data. Quite a list.

To accomplish all this, you need well-thought through strategies and agile tools. We offer customer journeys and omnichannel execution based on both transactional and behavioural data as well as paid media integration to optimise the media spend, AI-powered and automated communication cross the entire customer lifecycle. We help you impact the bottom line. It’s all about providing value to your customers and creating great customer experiences so they keep coming back.

Retailers working with Agillic

Retail

Traditional marketing methods are losing performance​

Challenge #1

Turn dreams into conversion

Today, with endless shopping opportunities at our fingertips it is harder than ever to achieve customer loyalty for your retail brand. And at the same time many traditional marketing channels just don’t work anymore. Getting the attention of new customers and nurturing your existing fans, in an ever-growing digital communication landscape is a true challenge.

Challenge #1

Solution

In our platform, it’s easy to balance campaign and customer lifecycle communication to achieve both scale and relevance. Grow your customer base and deepen existing customer relationships by maintaining relevance. Use AI to boost the value of your data and amplify your communication impact by anticipating your customers’ needs and offering more of what matters to them. Use Paid Media and optimize messaging and ad spend to continuously drive ROI.

Challenge #2

Using customer data to your benefit

Your business creates a massive amount of customer data. On purchase patterns, time spent, marketing channels used. Your challenge is figuring out how to use it to improve sales and build long-term customer relationships.

Challenge #2

Solution

The Agillic platform is built to be truly customer centric. With an AI-driven super-flexible data structure you can effectively create personas, or dynamic target groups, and use behavioral data to target the right audience at the right time. Our solution for reusable content, makes personalized communication across channels, languages and personas across all channels manageable.

Challenge #3

Be more effective in paid media

Today, access to digital paid media has opened up endless new possibilities for marketing campaigns. But it also means, there’s a jungle out there. How do you make sure your Facebook-ads or banners on streaming sites reach the right audience with the right message?

Challenge #3

Solution

Agillic’s native integrations to paid media in the Google, Facebook and Adform ecosystems, enable you to optimise your marketing spend and increase ROAS by mixing your own data with 3rd party data and, for example, filter out customers who just placed an order.

The value of the omnichannel customer

Explore omnichannel tactics in this webinar. Learn how Danish retailers SPORTMASTER has successfully bridged the gap between online and physical shops. As a result, they provide a more holistic and customer-centric shopping experience leading to a significant increase in customer value.

Ready to see Agillic in action?

If you are curious to see how easy it is to work in the Agillic Customer Marketing Platform, reach out to us now. We know that seeing is believing, and we would love to make you a believer. 

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