Marketing Automation

Marketing automation

Agillic empowers brands to spur loyalty and create business value from every communication with the help from marketing automation – and when you personalise it, you can automate with love.

What is marketing automation?

Marketing automation is the automation of marketing tasks and processes with the aid of software. It is a means to work efficiently with personalised communication at scale. When manual, repetitive and time-consuming tasks are automated, you can free up marketing resources to perform more strategic work. Ultimately, marketing automation aims to enable a relevant, personalised and engaging digital customer experience. 

How does marketing automation work?

Marketing automation is based on rules and criteria that, when fulfilled, trigger an action, for example, an email with personalised content. Actions can be triggered based on behaviour, such as what a customer did last time on the website, which triggers the next optimal message. It can also be based on customers’ profile, for example, their birthday, which can trigger an email with congratulations and a voucher. Further, it can be based on the customer lifecycle, for example, is it time to renew their membership or time to order the next vacation. 

Let’s take a look at an example of an automated email flow

P.s. For those that engaged with your email, put the sneakers in the basket, but for some reason, didn’t complete the purchase, you can send a kind reminder saying the sneakers are still in the basket and perhaps offer a discount to make them convert.

Move from campaign blast to targeted communication

P.s. For those that engaged with your email, put the sneakers in the basket, but for some reason, didn’t complete the purchase, you can send a kind reminder saying the sneakers are still in the basket and perhaps offer a discount to make them convert.

Move from campaign blast to targeted communication

While a generic campaign can give you reach and volume, there are a number of good reasons to procure what is meaningful to your audience on a one-to-one level. Marketing automation enables you to move from generic campaign blasts to data-driven and highly targeted communication. It enables you to reach your audience with communication that is right for them at the specific moment. But, as fashion portal, Miinto shares in this webinar, it is all about striking a balance that pays off. 

Fill in the form to request a demo

    Give us your contact information,
    and we will reach out to you

      Fill in the form to watch the webinar and
      receive the slides in your inbox

        Want to know more about Agillic?
        Join our inspiration feed.

          Fill in the form to watch the webinar and
          receive the slides in your inbox

            Fill in the form to watch the webinar and
            receive the slides in your inbox

              Fill in the form to receive
              "Channelling your customer"

                Fill in the form to receive our 'Buyer's Guide'

                  Fill in the form to receive first chapter of
                  the book "Make It All About Me"

                    Want to know more about Agillic's Investor relations?
                    Join the newsletter.

                      Fill in the form to receive the case in your inbox

                        Fill in the form to get the case in your inbox

                          Fill in the form to receive the case in your inbox

                            Fill in the form to receive the case in your inbox

                              Fill in the form to receive the case in your inbox

                                Fill in the form to receive the case in your inbox

                                  Fill in the form to receive the case in your inbox

                                    Fill in the form to watch the webinar and
                                    receive the slides in your inbox

                                      Fill in the form to receive the link
                                      for the video "Agillic Summit19 Vibes"

                                        Fill in the form to watch the webinar and
                                        receive the slides in your inbox

                                          Fill in the form to watch the webinar and
                                          receive the slides in your inbox

                                            Fill in the form to watch the webinar and
                                            receive the slides in your inbox

                                              Fill in the form to watch the webinar and
                                              receive the slides in your inbox

                                                Fill in the form to watch the webinar and
                                                receive the slides in your inbox

                                                  Fill in the form to watch the webinar and
                                                  receive the slides in your inbox

                                                    Fill in the form to watch the webinar and
                                                    receive the slides in your inbox

                                                      Fill in the form to watch the webinar and
                                                      receive the slides in your inbox

                                                        Fill in the form to watch the webinar and
                                                        receive the slides in your inbox

                                                          Fill in the form to watch the webinar and
                                                          receive the slides in your inbox

                                                            Fill in the form to receive the link
                                                            for the video "Act on Insight"

                                                              Fill in the form to receive the link for the video
                                                              "Omnichannel Marketing: Is there a Secret Sauce?"