About Molslinjen
Denmark’s largest domestic ferry company with a fleet of 21 ships, ten routes, approximately 15 million annual guests, and more than 2,000 employees. In addition, Molslinjen co-operates 116 bus routes.
Challenge
Despite unparalleled comfort and convenience, Molslinjen struggled with a deeply ingrained misconception that the ferry service was more expensive than driving – particularly over the Great Belt Bridge.
Approach
Using geographical and postal code data, Molslinjen precisely calculated individual cost savings for choosing the ferry over driving across the Great Belt and delivered tailored messages across touchpoints, showcasing the potential savings and convenience benefits specific to the customer’s travel route.
Results
45% more sales
from personalised email campaigns
50,000 calculations
in the first few months, translating into direct revenue of DKK +2 million
25% increase
in top-of-mind awareness
45% more sales
from personalised email campaigns
50,000 calculations
in the first few months, translating into direct revenue of DKK +2 million
25% increase
in top-of-mind awareness
45% more sales
from personalised email campaigns
50,000 calculations
in the first few months, translating into direct revenue of DKK +2 million
25% increase
in top-of-mind awareness
“We are grateful to Nørgård Mikkelsen, s360, and Agillic for their efforts and contribution in realising our strategy. Our collaboration and the technology involved have been instrumental for us to unfold the full potential.”