Make personalisation perform
Why Agillic
Agillic is the trusted Nordic marketing automation and customer data platform, enabling personalisation that performs with scalability, operational efficiency, and full GDPR compliance.
Make personalisation perform
Agillic helps organisations make personalisation perform, delivering meaningful, data-driven customer experiences that drive increased customer lifetime value, improved engagement, and measurable ROI – all while keeping costs and operational complexity in check.
Enables competitive advantage through efficient personalisation
Agillic combines a flexible data and content model in a single intuitive interface, making it easy to create, manage, and scale personalised experiences across channels.
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Agillic enables competitive advantage through efficient personalisation by seamlessly connecting data, content, and execution in a scalable and manageable way.
At the core is Agillic’s flexible data model, which easily maps onto existing data insfrastructure, ensuring that Agillic users can activate insights from the broader data layer without disruption.
This is paired with an equally flexible content model, including headless, channel-agnostic personalisation content that dynamically aligns with any segmentation – whether done in Agillic or externally.
This allows scalability across languages, segments, and channels without duplicating messages or managing redundant flows.
To further support real-time responsiveness, Agillic’s patented method for large-scale data communication reduces the complexity of omnichannel personalisation, making it both efficient and effective at scale.
Scaling 1:1 personalisation in a point-and-click UI
Agillic combines a no-code interface with headless, channel-agnostic content, built-in language versioning, and AI-powered content generation and translation – streamlining personalisation across segments, markets, and channels.
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Agillic enables scalable 1:1 personalisation through a point-and-click UI that brings simplicity and power to both content creation and orchestration.
At the heart of this is Agillic’s native content editor – a unified interface for building personalised messages across channels like email, SMS, app push, landing pages and even direct mail. It connects directly to headless personalisation content, making it easy to manage and reuse elements across languages, segments, and touchpoints.
The built-in AI copywriter assists with writing, localising, and adapting content efficiently, while global content catalogues – for example, products or articles – can be pulled in dynamically through integrations with recommendation engines or PIM systems.
In parallel, visual data lookups allow Agillic users to link data fields, tables, and external sources without writing code – even when the data is flowing in from third-party systems connected via Agillic’s Integration Hub. With access to over 1,200 pre-built connectors, the Integration Hub makes it easy to bring in behavioural signals, transactions, or profile updates from across the ecosystem, supporting advanced segmentation and real-time personalisation at scale.
GDPR compliance, data security, and privacy by design
Agillic operates exclusively on proprietary, EU-based infrastructure. This strategic localisation empowers Agillic’s customers to maintain full digital sovereignty while ensuring adherence to the evolving EU regulatory landscape, including GDPR, ePrivacy, DMA, the EU AI Act, NIS2, and DORA.
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With Agillic all customer data remains protected within European borders, and no data is shared or processed outside the region.
Unlike platforms that rely on third-party delivery infrastructure, Agillic operates a proprietary setup for email, app push, and SMS deliverability, maintaining full control and avoiding dependency on non-EU vendors.
The platform adheres to ISO 27001 standards for information security and full GDPR compliance is verified annually through an independent ISAE 3000 Type II audit report providing documented assurance of Agillic’s commitment to secure, compliant, and trustworthy data handling.
See Security for more information.
Unlimited support by local product specialists
Support includes unlimited phone access to local product specialists with deep industry knowledge, native-language assistance across the Nordics, and a 24/7 incident line for critical issues.
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Agillic offers unlimited support from local product specialists, providing technical expertise and deep client insight to every interaction.
Agillic’s support team is made up of experienced marketers – not only technical staff – who understand campaign objectives, business logic, and the real-world challenges faced by clients.
All specialists are Nordic natives, providing guidance in local languages and with an understanding of regional business practices and cultural context.
Whether it is a platform configuration issue or a strategic campaign question, our support covers the full spectrum. 95% of all enquiries are resolved directly by first-line support, ensuring fast and efficient help without long escalations.
For urgent issues, Agillic offers a dedicated 24/7/365 incident hotline so critical problems never have to wait.
Agillic CDP
Built for growth: an enterprise-grade data foundation at a starting price that works for organisations of every size.
Available both as part of the Agillic marketing automation platform and as a stand-alone, the Agillic CDP collects data from an organisation’s systems into a single, activation-ready customer profile, so every channel works from the same truth about each customer. Web behaviour, purchases, subscriptions, and CRM records stop living in silos and start working together.
Getting there is not a heavy IT project. Low-code integrations connect the tools the organisation already runs, a WordPress plugin or dedicated tracking script captures on-site behaviour from day one, and automated segmentation keeps audiences current without manual list work. Open APIs and native AI agent access make data available wherever it is needed.
Everything is hosted in the EU and built for GDPR compliance from the ground up, with data residency options where they are required. Behind the platform sits experience from hundreds of implementations, hands-on onboarding, and of course Agillic’s unlimited support extends to the CDP – ensuring a working data foundation, not just a licence.
The CDP was initially developed by Danish software company Arrigoo, which was acquired by Agillic in August 2026.
Headless personalisation content
Agillic’s content model makes scalable, truly individualised communication both achievable and manageable.
While the flexible data model lays the groundwork for personalisation, the magic happens when it connects with content that is designed to adapt across channels, segments, languages, and cultures.
Instead of maintaining countless near-identical versions of emails and flows, Agillic users can work with structured, reusable content blocks that are dynamically personalised and localised.
Campaigns or lifecycle flows can begin as universal base messages and then be adapted – through tone-of-voice, arguments, and format – for each audience and channel.
With the support of generative AI, this process is accelerated further: content can be localised, translated, and repurposed efficiently and consistently.
The result is less duplication, lower maintenance, and faster execution – without compromising on relevance or emotional resonance.
Full transparency
Agillic’s business model is designed for full transparency. Customers pay an annual license for access to the Agillic platform and an additional fee for transactions sent, such as email and SMS.
Pricing is straightforward and easy to understand, ensuring there are no unexpected fees or hidden charges, and allows for cost predictability as clients scale their utilisation of the platform.
In addition, Agillic is one of the few publicly listed martech companies in the Nordics, allowing customers to consult regular and regulated information to stay abreast with Agillic’s performance and operational framework.
Agillic has been certified a ‘Nasdaq ESG Transparency Partner’ for 2021-2024, signalling a strong engagement in market transparency. See Investor for more information.
